The 9th season of Mercedes-Benz Fashion Week Istanbul, Turkey’s leading biannual international fashion event, will take place from the 20th to the 24th of March at the Grand Pera housing the historic Cercle d’Orient building in Istiklal Street. The event will feature a program filled with fashion shows and presentations of brands’ and designers’ Fall/Winter 2017 collections, and offer the guests an extraordinary fashion week experience in a magnificent venue that bears witness to Istanbul’s history, combined with state-of-the-art technical infrastructure.
Mercedes-Benz has been presenting fashion campaigns each season in line with the international fashion weeks it sponsors, with the likes of Karlie Kloss, Georgia May Jagger, Tilda Swinton, Dree Hemingway, Doutzen Kroes, and Natasha Poly as stars. In the ninth season of Mercedes-Benz Fashion Week Istanbul, Mercedes-Benz presents the “smart fortwo” and “smart forfour”, two new members of the compact smart family that fuse a unique lifestyle with fashion flair. The “smart fortwo” and “smart forfour”; which will no doubt delight the fashionistas open to exceptional designs and innovations; will be used as Mercedes-Benz Fashion Week Istanbul Transfer Vehicles for the first time this season; to conquer the streets of Istanbul and take MBFWI’s VIP guests to the presentations and runway shows in style.
Each season Mercedes-Benz hosts its VIP guests at an exclusive lounge area; and this season the Mercedes-Benz Lounge will be located inside the Grand Pera. The “smart fortwo” and “smart forfour” vehicles in delightful designs will be displayed throughout the fashion week to appeal to the guests.
Mercedes-Benz Fashion Week Istanbul will be offering different fashion events
Şükrü Bekdikhan, Director of Marketing & Sales Mercedes-Benz Passenger Cars Turkey, expressed his thoughts about the upcoming season, “In its ninth season, Mercedes-Benz Fashion Week Istanbul continues to be the most important fashion event in Turkey. Within the scope of the event; which aims to support Turkish designers and the talents of fashion industry in Turkey and the international arena; this season we will be offering different fashion events in addition to runway shows and presentations for our guests.
Seminars by Nelly Rodi, one of the world’s most prestigious trend forecasting agencies; on the Spring/Summer 2018 and Fall/Winter 2018 seasons; screenings of fashion films carefully curated under the title of ‘Fashion in Motion’; and pop-up stores of various brands and designers all promise a week that brings together different aspects of fashion. As an integrated platform that provides promotion and communication; as well as sales opportunities for brands and designers; Mercedes-Benz Fashion Week Istanbul emphasizes its commitment to transforming Istanbul into a regional fashion and design center; with its consistent presence in the global fashion calendar. We are proudly supporting Turkish fashion industry and the fashion week.”