{"id":16401,"date":"2016-07-14T17:20:59","date_gmt":"2016-07-14T14:20:59","guid":{"rendered":"http:\/\/localhost\/textilegence\/top-brands-failing-on-cotton-sustainability\/"},"modified":"2016-07-14T17:20:59","modified_gmt":"2016-07-14T14:20:59","slug":"top-brands-failing-on-cotton-sustainability","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/top-brands-failing-on-cotton-sustainability\/","title":{"rendered":"Top Brands Failing on Cotton Sustainability"},"content":{"rendered":"

The majority of international companies using most cotton globally are failing to deliver on cotton sustainability according to new independent research published by Pesticide Action Network<\/a> (PAN) UK, Solidaridad<\/a> and WWF<\/a>.<\/p>\n

Just eight companies out of 37 made it out of the red zone in the ranking research conducted by Rank a Brand<\/a>, one of Europe\u2019s largest brand-comparison sites on sustainability and corporate social responsibility. Only home furnishing giant IKEA, who top the ranking, score in the green zone with 12 out of a maximum of 19.5 points. C&A (9), H&M (9) and Adidas (7.75) follow in the yellow zone, while Nike (6.75), M&S (5.5), VF Corporation (3.25), and Kering (3) are in the orange zone. Another 29 companies fall in the red zone and appear to do virtually nothing on cotton sustainability.<\/p>\n

\u201cIKEA, C&A and H&M are showing how cotton<\/a> sustainability is good for business but many top companies are failing to deliver\u201d, said Richard Holland, Director, Market Transformation, WWF. \u201cSourcing more sustainable cotton has never been easier so there is no excuse for companies not to offer more responsible products to customers.\u201d<\/p>\n

\u201cIt\u2019s clear that just a few leading companies are doing the heavy lifting on sourcing sustainable cotton\u201d, said Isabelle Roger, Global Cotton Programme Manager, Solidaridad. \u201cFor the cotton sector as a whole to become sustainable, all other major companies will need to get on board.\u201d<\/p>\n

While around 10-13 per cent of global cotton supply can be classed as more sustainable, less than a fifth of this amount is actually being used as more sustainable cotton in products with the rest being sold as conventional due to lack of demand from top brands and companies.<\/p>\n

\u201cLack of uptake of more sustainable cotton is a massive missed opportunity\u201d, said Keith Tyrell, Director, PAN UK. \u201cConventional cotton production often suffers from serious social and environmental impacts such as excessive water and hazardous pesticide use. Growing the sustainable cotton market is our best chance of cleaning up cotton and protecting worker health.\u201d<\/p>\n

Rank a Brand scored company performance across three areas: policy, sourcing and use, and traceability. Most points were available for sourcing and use with companies assessed according to volumes used from Better Cotton, Cotton made in Africa, Organic, and Fairtrade \u2013 the four standards judged to be sustainable for this research.
\nPAN UK, Solidaridad and WWF are calling on all companies using large volumes of cotton to set, report and deliver on time-bound targets for cotton sustainability \u2013 companies serious about sustainability should be sourcing 100% more sustainable cotton by 2020 at the latest.<\/p>\n","protected":false},"excerpt":{"rendered":"

The majority of international companies using most cotton globally are failing to deliver on cotton sustainability according to new independent research published by Pesticide Action Network (PAN) UK, Solidaridad and WWF. Just eight companies out of 37 made it out of the red zone in the ranking research conducted by Rank a Brand, one of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9857,9859],"tags":[10582,10585,10591,10945],"class_list":{"0":"post-16401","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-spinning","7":"category-topical","8":"tag-adidas-en","9":"tag-adil-ticaret-en","10":"tag-african-cotton","11":"tag-c-a"},"yoast_head":"\nTop Brands Failing on Cotton Sustainability - Textilegence Magazine and Digital Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/top-brands-failing-on-cotton-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Brands Failing on Cotton Sustainability\" \/>\n<meta property=\"og:description\" content=\"The majority of international companies using most cotton globally are failing to deliver on cotton sustainability according to new independent research\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/top-brands-failing-on-cotton-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-14T14:20:59+00:00\" \/>\n<meta name=\"author\" content=\"Engin Buz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engin Buz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/top-brands-failing-on-cotton-sustainability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/top-brands-failing-on-cotton-sustainability\\\/\"},\"author\":{\"name\":\"Engin Buz\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\"},\"headline\":\"Top Brands Failing on Cotton Sustainability\",\"datePublished\":\"2016-07-14T14:20:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/top-brands-failing-on-cotton-sustainability\\\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"keywords\":[\"adidas\",\"adil ticaret\",\"african cotton\",\"c&a\"],\"articleSection\":[\"Spinning\",\"Topical\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/top-brands-failing-on-cotton-sustainability\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/top-brands-failing-on-cotton-sustainability\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/top-brands-failing-on-cotton-sustainability\\\/\",\"name\":\"Top Brands Failing on Cotton Sustainability - 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