{"id":16629,"date":"2016-11-03T16:31:33","date_gmt":"2016-11-03T13:31:33","guid":{"rendered":"http:\/\/localhost\/textilegence\/invista-introduced-denim-innovation-at-kingpins-amsterdam\/"},"modified":"2018-04-12T15:42:23","modified_gmt":"2018-04-12T12:42:23","slug":"invista-introduced-denim-innovation-at-kingpins-amsterdam","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/invista-introduced-denim-innovation-at-kingpins-amsterdam\/","title":{"rendered":"INVISTA Introduced Denim Innovation at Kingpins Amsterdam"},"content":{"rendered":"
\"INVISTA
INVISTA Introduced Denim Innovation at Kingpins<\/figcaption><\/figure>\n

INVISTA introduced COOLMAX\u00ae EcoMade Technology for denim at Kingpins Amsterdam Show.<\/strong><\/p>\n

INVISTA, one of the world\u2019s largest integrated producers of polymers and fibers, presented its latest innovations for denim at the Kingpins<\/a> tradeshow on October 26-27 in Amsterdam. With a focus on the spring 2018 selling season, INVISTA showcased a variety<\/a> of COOLMAX\u00ae branded concepts, including COOLMAX\u00ae EcoMade technology. Leveraging recent consumer insights for the denim category, this innovation brings both sustainability and cool comfort to jeans.<\/p>\n

A recent INVISTA study<\/a> of 1,500 men and women across three countries revealed 75% of participants desired a jean that would help keep them cool in warm weather. And, among ingredient brands in the cooling space, the COOLMAX\u00ae brand was found to generate the most interest in purchasing a summer jean.*<\/p>\n

Denim made with COOLMAX\u00ae EcoMade technology is breathable and moves moisture away from the skin, helping the wearer stay cool, dry and comfortable. As with all COOLMAX\u00ae branded products, these performance characteristics are permanent and don\u2019t wash out. An added benefit of fibres with COOLMAX\u00ae EcoMade technology is that they are made from 97% recycled resources. Plastic bottles are diverted away from landfills and recycled, which reduces their environmental impact on the planet. Through a six-step process, this plastic is transformed into fibre that is suitable for apparel use.<\/p>\n

INVISTA introduced COOLMAX\u00ae EcoMade Technology<\/strong><\/h1>\n

\u201cResearch shows that increasingly consumers are looking for added benefits; such as cool comfort in their jeans,\u201d said Jean Hegedus, global denim segment director at INVISTA. \u201cDenim with COOLMAX\u00ae EcoMade technology provides both the performance benefits consumers are seeking and reduced environmental impact. So, for the consumer, it\u2019s really a win-win proposition.\u201d<\/p>\n

In addition to COOLMAX\u00ae technologies, denim with LYCRA\u00ae branded innovations was also featured in the INVISTA booth. The latest concepts made with LYCRA\u00ae BEAUTY fibre; which is designed to sculpt a woman\u2019s curves while still allowing her to be comfortable. New styles made with LYCRA\u00ae dualFX\u00ae technology; which provides added flexibility and resilience so jeans keep their shape; wash after wash and wear after wear.<\/p>\n","protected":false},"excerpt":{"rendered":"

INVISTA introduced COOLMAX\u00ae EcoMade Technology for denim at Kingpins Amsterdam Show. INVISTA, one of the world\u2019s largest integrated producers of polymers and fibers, presented its latest innovations for denim at the Kingpins tradeshow on October 26-27 in Amsterdam. With a focus on the spring 2018 selling season, INVISTA showcased a variety of COOLMAX\u00ae branded concepts, […]<\/p>\n","protected":false},"author":2,"featured_media":19129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9857,9859],"tags":[7037,1954,10212,279,7044],"class_list":{"0":"post-16629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spinning","8":"category-topical","9":"tag-coolmax-ecomade","10":"tag-denim","11":"tag-denim-en","12":"tag-invista","13":"tag-kingpins-amsterdam"},"yoast_head":"\nINVISTA Introduced Denim Innovation at Kingpins - Textilegence<\/title>\n<meta name=\"description\" content=\"INVISTA introduced COOLMAX\u00ae EcoMade Technology for denim at Kingpins Amsterdam Show. 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Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/16629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=16629"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/16629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/19129"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=16629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=16629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=16629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}