{"id":16829,"date":"2017-02-09T09:48:28","date_gmt":"2017-02-09T06:48:28","guid":{"rendered":"http:\/\/localhost\/textilegence\/lenzing-launched-new-fiber-generation-refibra\/"},"modified":"2018-02-01T10:34:35","modified_gmt":"2018-02-01T07:34:35","slug":"lenzing-launched-new-fiber-generation-refibra","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/lenzing-launched-new-fiber-generation-refibra\/","title":{"rendered":"Lenzing Launched New Fiber Generation Refibra \u2122"},"content":{"rendered":"<figure id=\"attachment_19319\" aria-describedby=\"caption-attachment-19319\" style=\"width: 382px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19319 size-medium\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence-382x250.jpg\" alt=\"Lenzing Launched New Fiber Generation Refibra \u2122\" width=\"382\" height=\"250\" srcset=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence-382x250.jpg 382w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence-534x350.jpg 534w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence-696x456.jpg 696w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence-741x486.jpg 741w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence-641x420.jpg 641w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/02\/Refibra-Textilegence.jpg 742w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><figcaption id=\"caption-attachment-19319\" class=\"wp-caption-text\">Lenzing Launched New Fiber Generation Refibra \u2122<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><em><strong>New fiber generation Refibra\u00a0<sup>TM<\/sup> based on cotton scraps and <a href=\"https:\/\/www.textilegence.com\/en\/lenzing-number-one-in-the-world-for-sustainable-wood-sourcing\/\" target=\"_blank\" rel=\"noopener\">wood<\/a>. This is another milestone in Lenzing\u2019s innovation heritage. Close cooperation with leading textile chains.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.lenzing.com\/home.html\">Lenzing <\/a>achieved another milestone in its innovation heritage in the textile industry by developing a new fiber based on cotton scraps and wood. Refibra \u2122 is the first cellulose fiber featuring recycled material on a commercial scale and was launched at Premi\u00e8re Vision textile fair in Paris.<\/p>\n<p style=\"text-align: justify;\">The need for clothing will have doubled by the year 2025. This amount of clothing signals a major burden for our environment. 80% of the clothing we throw away ends up in landfills. An estimated 50 million tons of clothing are thrown away every year.\u00a0Refibra \u2122, the new TENCEL\u00ae innovation, is the solution and enables circular economy for the textile industry.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Milestone in circular economy<\/strong><\/h5>\n<p style=\"text-align: justify;\">Lenzing achieved another milestone in its innovation heritage in the textile industry by developing a new fiber based on cotton scraps and wood. Refibra\u2122 is the first cellulose fiber featuring recycled material on a commercial scale. The fiber is produced in the TENCEL\u00ae production process. TENCEL\u00ae, already a market success as an eco-friendly fiber, is now achieving another key milestone by creating from natural resources what is likely the most sustainable fiber.<\/p>\n<p style=\"text-align: justify;\">Refibra\u2122 from cotton scraps and wood will further build Lenzing&#8217;s reputation as a leader in the field of environmental fiber technology and will push new solutions in the textile industry towards circular economy by recycling production waste. \u201cFor Lenzing, developing circular business models in the fashion industry ensures the decoupling of business growth from pressure on ecological resource consumption. It reduces the need to extract additional virgin resources from nature, and reduces the net impact on ecological resources,\u201d says Robert van de Kerkhof, CCO of Lenzing.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Refibra \u2122 &#8211; Reborn TENCEL\u00ae fiber<\/strong><\/h5>\n<p style=\"text-align: justify;\">The new TENCEL\u00ae generation Refibra\u2122 stands for \u2018Reduce,\u00a0Reuse and\u00a0Recycle\u2019. \u201cThe brand name Refibra\u2122 and the claim &#8216;Reborn TENCEL\u00ae fiber&#8217; illustrate immediately that this new kind of fiber is made of recycled materials promising reduced reliance on natural raw materials. Because Refibra\u2122 is based on the TENCEL\u00ae fiber, which has been internationally recognized for its environmentally responsible closed loop production process, Refibra\u2122 offers a deep sustainability profile that clearly contributes to circular economy,\u201d van de Kerkhof explains.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Refibra \u2122 with fiber identification\u00a0<\/strong><\/h5>\n<p style=\"text-align: justify;\">Transparency becomes more and more an issue in the textile industry to prove for example material origin. To assure customers that the fiber, made from recycled material; is really in the textiles, Lenzing has developed a new identification system. The system makes it possible to identify the Refibra\u2122 fiber in the finished textile. This guarantees transparency in the overall processing chain. The Refibra\u2122 fiber itself is part of the global Lenzing Branding Service and the brand is licensed once the textile has undergone a certification process.<\/p>\n<h5 style=\"text-align: justify;\"><strong>International partnerships for circular economy\u00a0<\/strong><\/h5>\n<p style=\"text-align: justify;\">\u201cClose cooperation with leading companies; who attach particular importance to sustainability; is a pre-requisite for a successful market launch,\u201d van de Kerkhof comments. \u201cThese pioneering companies offer the possibility of jointly developing concepts; that contribute to a more sustainable fashion industry; and promote the circular economy in this sector as well.\u201d<\/p>\n<h5 style=\"text-align: justify;\"><strong>For a better planet\u00a0<\/strong><\/h5>\n<p style=\"text-align: justify;\">\u201cTENCEL\u00ae itself is an environmentally responsible fiber of botanic origin. With Refibra\u2122, we add to the future of manufacturing and start to reassess waste as resource. The target is to close the loop. We will not stop our innovation before we are there,&#8221; van de Kerkhof said. &#8220;Lenzing is working for a better planet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New fiber generation Refibra\u00a0TM based on cotton scraps and wood. This is another milestone in Lenzing\u2019s innovation heritage. Close cooperation with leading textile chains. Lenzing achieved another milestone in its innovation heritage in the textile industry by developing a new fiber based on cotton scraps and wood. Refibra \u2122 is the first cellulose fiber featuring [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9857,9859],"tags":[327,10060,393,10061,8042],"class_list":{"0":"post-16829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spinning","8":"category-topical","9":"tag-lenzing","10":"tag-lenzing-en","11":"tag-lenzing-tencel","13":"tag-refibra"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lenzing Launched New Fiber Generation Refibra \u2122 - Textilegence<\/title>\n<meta name=\"description\" content=\"Lenzing achieved another milestone in its innovation heritage in the textile industry by developing a new fiber based on cotton scraps and wood. Refibra \u2122 is the first cellulose fiber featuring recycled material on a commercial scale and was launched at Premi\u00e8re Vision textile fair in Paris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/lenzing-launched-new-fiber-generation-refibra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenzing Launched New Fiber Generation Refibra \u2122\" \/>\n<meta property=\"og:description\" content=\"New fiber generation Refibra\u00a0TM based on cotton scraps and wood. This is another milestone in Lenzing\u2019s innovation heritage. 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