{"id":17145,"date":"2017-07-04T15:59:22","date_gmt":"2017-07-04T12:59:22","guid":{"rendered":"http:\/\/localhost\/textilegence\/mayer-cie-receives-special-mention-award\/"},"modified":"2018-11-12T10:49:43","modified_gmt":"2018-11-12T07:49:43","slug":"mayer-cie-receives-special-mention-award","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/mayer-cie-receives-special-mention-award\/","title":{"rendered":"Mayer &#038; Cie. Receives Special Mention Award"},"content":{"rendered":"<figure id=\"attachment_25195\" aria-describedby=\"caption-attachment-25195\" style=\"width: 324px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25195 size-full\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/07\/mayer-cie-textilegence-1.jpg\" alt=\"Mayer &amp; Cie. Receives Special Mention Award\" width=\"324\" height=\"179\" \/><figcaption id=\"caption-attachment-25195\" class=\"wp-caption-text\">Mayer &amp; Cie. Receives Special Mention Award<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Albstadt-based circular knitting machine manufacturer <a href=\"http:\/\/www.mayerandcie.com\/en\/home\/\">Mayer &amp; Cie.<\/a> (MCT) won a \u2018Special Mention\u2019 for its brand management in this year\u2019s German Brand Awards. It was made at the prize-giving ceremony in Berlin on 29 June. The German Brand Institute awards this accolade in recognition of special aspects of brand management. The competition and award scheme were initiated by the German Rat f\u00fcr Formgebung, or Design Council.<\/p>\n<h1 style=\"text-align: justify;\"><strong>MCT: A strong brand comes as no coincidence<\/strong><\/h1>\n<p style=\"text-align: justify;\">The Mayer &amp; Cie. brand is registered in over 30 countries and well known in many more. There can hardly be a commercial knitter anywhere in the world who has never worked with a Mayer machine, let alone one who is unaware of the green MCT logo. But what do they associate it with, and is that what the company itself considers to be important?<\/p>\n<p style=\"text-align: justify;\">Mayer &amp; Cie. sees itself today as a <a href=\"https:\/\/www.textilegence.com\/en\/mayer-cie-turkish-knitters-motivation-to-invest-has-decreased\/\" target=\"_blank\" rel=\"noopener\">market<\/a> leader, technology leader and innovation driver in circular knitting. Getting this self-image across means associating it with the brand by means of products, actions, activities, employees and representatives around the world. The brand must convey an identity to everyone and set itself apart from other brands. In Mayer &amp; Cie.\u2019s case this is achieved especially by means of the company\u2019s high degree of innovation and its technology leadership. Together they create the economic success that has made the company an international market leader. Communicating this connection really does require a brand management strategy \u2013 one that was given a \u2018Special Mention\u2019 at the German Brand Awards on 29 June 2017.<\/p>\n<h2 style=\"text-align: justify;\"><strong>In the best company<\/strong><\/h2>\n<p style=\"text-align: justify;\">Eight companies, including Kyocera and Motel One, topped the winners\u2019 rostrum in Berlin. Named the Best of the Best, they can now call themselves Sustainable Brand of the Year and Brand Innovation of the Year.<\/p>\n<p style=\"text-align: justify;\">That is why Sebastian Mayer, Mayer &amp; Cie. Management Board member responsible for corporate development, is delighted not only with the award itself. \u201cIt makes it clear,\u201d he says, \u201cthat we have already reached a high level with our brand strategy \u2013 and that we are in the best company of others from whom we can definitely still learn a thing or two.\u201d<\/p>\n<h3 style=\"text-align: justify;\"><strong>Closely evaluated<\/strong><\/h3>\n<p style=\"text-align: justify;\">With the German Brand Awards and categories ranging from Best of Best and Gold to Winner and Special Mention, the initiator, the Design Council, aims to discover and present brands and brand makers. That is why only companies that have been nominated by the German Brand Institute, its brand scouts and expert bodies can compete.<\/p>\n<p style=\"text-align: justify;\">The winners are chosen by an independent jury of brand experts in different disciplines, including professors of design and business representatives with a background in marketing and brand management. They take a close look at brand-typical features and presence and check inter alia how much the brand sets itself apart from the competition and how independent it is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Albstadt-based circular knitting machine manufacturer Mayer &amp; Cie. (MCT) won a \u2018Special Mention\u2019 for its brand management in this year\u2019s German Brand Awards. It was made at the prize-giving ceremony in Berlin on 29 June. The German Brand Institute awards this accolade in recognition of special aspects of brand management. The competition and award scheme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9859],"tags":[9885,10371,10290],"class_list":{"0":"post-17145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topical","8":"tag-germany-en","9":"tag-mayer-cie-en","10":"tag-textile-machinery-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mayer &amp; Cie. (MCT) Receives Special Mention Award - Textilegence<\/title>\n<meta name=\"description\" content=\"Albstadt-based circular knitting machine manufacturer Mayer &amp; Cie. (MCT) won a \u2018Special Mention\u2019 for brand management in this year\u2019s German Brand Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/mayer-cie-receives-special-mention-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mayer &amp; Cie. Receives Special Mention Award\" \/>\n<meta property=\"og:description\" content=\"Albstadt-based circular knitting machine manufacturer Mayer &amp; Cie. (MCT) won a \u2018Special Mention\u2019 for its brand management in this year\u2019s German Brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/mayer-cie-receives-special-mention-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-04T12:59:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-12T07:49:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/07\/Mayer-Cie.-\u00d6zel-Mansiyon-\u00d6d\u00fcl\u00fc-Kazand\u0131.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Engin Buz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engin Buz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/mayer-cie-receives-special-mention-award\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/mayer-cie-receives-special-mention-award\\\/\"},\"author\":{\"name\":\"Engin Buz\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\"},\"headline\":\"Mayer &#038; Cie. 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