{"id":17185,"date":"2017-07-24T14:55:51","date_gmt":"2017-07-24T11:55:51","guid":{"rendered":"http:\/\/localhost\/textilegence\/color-focused-collaboration-from-archroma-and-mintmoda\/"},"modified":"2017-12-22T12:03:40","modified_gmt":"2017-12-22T09:03:40","slug":"color-focused-collaboration-from-archroma-and-mintmoda","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/color-focused-collaboration-from-archroma-and-mintmoda\/","title":{"rendered":"Color-Focused Collaboration from Archroma and MintModa"},"content":{"rendered":"

Color-focused Collaboration from Trend Forecaster MintModa and Color Leader Archroma to Advance the Heighten Impact of Color in Fashion.<\/strong>\u00a0The Unprecedented Effects of Social Media and Direct-to-Consumer Commerce Drive the Need for Highly-Visual Apparel through the Artful Use of Color.<\/strong><\/p>\n

Fashion forecaster MintModa <\/a>and Archroma<\/a>, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma\u2019s scientific color expertise with MintModa\u2019s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.<\/p>\n

\"Color-Focused
Color-Focused Collaboration from Archroma and MintModa<\/figcaption><\/figure>\n

Launched last year, Color Atlas by Archroma <\/a>offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa\u2019s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.<\/p>\n

\u201cPeople today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,\u201d states MintModa founder and creative director Sharon Graubard. \u201cThe emotional draw of color, hardwired into humans, becomes an ever-more powerful marketing tool.\u201d<\/p>\n

\u201cThe Color Atlas by Archroma represents a true labor of love\u201d for a color-focused collaboration<\/h1>\n

\u201cThe Color Atlas by Archroma represents a true labor of love,\u201d said Chris Hipps, Global Director, Archroma Color Management. \u201cThe idea is to offer our customers options they never dreamed of. We resonate with MintModa\u2019s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn\u2019t find it elsewhere. This level of color curation dovetails with our passionate drive and relentless commitment towards excellence.\u201d<\/p>\n

\u201cWe were looking for a truly advanced color-focused service that would offer the widest possible range of color so that we could capture those nuances in our trend forecasts, and Archroma is that,\u201d added Graubard.<\/p>\n

Both companies were at July 18-19 at Premi\u00e8re Vision NY, Pier 94 at 12 Avenue at 54th Street in Manhattan. Archroma was at Booth i20 and MintModa was at g24.<\/p>\n","protected":false},"excerpt":{"rendered":"

Color-focused Collaboration from Trend Forecaster MintModa and Color Leader Archroma to Advance the Heighten Impact of Color in Fashion.\u00a0The Unprecedented Effects of Social Media and Direct-to-Consumer Commerce Drive the Need for Highly-Visual Apparel through the Artful Use of Color. Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new […]<\/p>\n","protected":false},"author":2,"featured_media":19567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9825],"tags":[10711,11088],"class_list":{"0":"post-17185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-auxiliary-materials","8":"tag-archroma-en","9":"tag-archroma-color-atlas-en"},"yoast_head":"\nColor-Focused Collaboration from Archroma and MintModa - Textilegence<\/title>\n<meta name=\"description\" content=\"Trend Forecaster MintModa and Color Leader Archroma Partner to Advance the Heighten Impact of Color in Fashion.\u00a0Color-focused-collaboration\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/color-focused-collaboration-from-archroma-and-mintmoda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color-Focused Collaboration from Archroma and MintModa\" \/>\n<meta property=\"og:description\" content=\"Color-focused Collaboration from Trend Forecaster MintModa and Color Leader Archroma to Advance the Heighten Impact of Color in Fashion.\u00a0The Unprecedented\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/color-focused-collaboration-from-archroma-and-mintmoda\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-24T11:55:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-22T09:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2017\/07\/Archroma-Textilegence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Engin Buz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engin Buz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/\"},\"author\":{\"name\":\"Engin Buz\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\"},\"headline\":\"Color-Focused Collaboration from Archroma and MintModa\",\"datePublished\":\"2017-07-24T11:55:51+00:00\",\"dateModified\":\"2017-12-22T09:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/\"},\"wordCount\":383,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Archroma-Textilegence.jpg\",\"keywords\":[\"archroma\",\"archroma color atlas\"],\"articleSection\":[\"Auxiliary Materials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/color-focused-collaboration-from-archroma-and-mintmoda\\\/\",\"name\":\"Color-Focused Collaboration from Archroma and MintModa - 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Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/17185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=17185"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/17185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/19567"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=17185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=17185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=17185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}