{"id":23178,"date":"2018-03-01T12:02:57","date_gmt":"2018-03-01T09:02:57","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=23178"},"modified":"2018-03-01T12:02:57","modified_gmt":"2018-03-01T09:02:57","slug":"oeko-tex-key-confidence","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/oeko-tex-key-confidence\/","title":{"rendered":"OEKO-TEX \u00ae Gives the Key to Confidence in Textile"},"content":{"rendered":"<figure id=\"attachment_23175\" aria-describedby=\"caption-attachment-23175\" style=\"width: 382px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23175 size-medium\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/oeko-tex_textilegence-382x250.jpg\" alt=\"OEKO-TEX \u00ae Gives the Key to Confidence in Textile\" width=\"382\" height=\"250\" srcset=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/oeko-tex_textilegence-382x250.jpg 382w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/oeko-tex_textilegence-534x350.jpg 534w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/oeko-tex_textilegence-696x456.jpg 696w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/oeko-tex_textilegence-741x486.jpg 741w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/oeko-tex_textilegence.jpg 742w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><figcaption id=\"caption-attachment-23175\" class=\"wp-caption-text\">OEKO-TEX \u00ae Gives the Key to Confidence in Textile<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>The second wave of information from OEKO-TEX \u00ae\u2019s global consumer survey.\u00a0Millennials, Parents, and Textile Sustainability&#8230;<\/strong><\/p>\n<p style=\"text-align: justify;\">The OEKO-TEX \u00ae <a href=\"https:\/\/www.oeko-tex.com\/en\/business\/certifications_and_services\/ots_100\/ots_100_start.xhtml\" target=\"_blank\" rel=\"noopener\">Association<\/a> has published the next round of findings from \u201cThe Key To Confidence: Consumers and Textile Sustainability\u2014Attitudes, Changing Behaviors, and Outlooks\u201d global consumer survey focused on Millennials and Parents. The latest report profiles two of the most powerful consumer groups in the global textile market who will influence those markets for decades to come. The results will be publicized in a series of webinars and presentations over the next several months. A recorded webinar presented by \u201cThe Key To Confidence\u201d researcher, Ellen Karp of Anerca, is now available at their <a href=\"https:\/\/www.oeko-tex.com\/en\/business\/oeko_tex_webinars\/oeko_tex_webinar_archive.xhtml\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"text-align: justify;\">\u201cThe Key To Confidence\u201d online study was conducted in the second half of 2017 with a worldwide sample of more than 11,000 clothing and home textile consumers. The survey conducted by OEKO-TEX covers Australia, Brazil, Canada, China, Germany, India, Japan, Spain, Switzerland and the United States. All the participants were the main decision makers who made purchases at home. Of the total sample, approximately 30% fell into the age group born between 1981-2000, otherwise known as Millennials, in line with the global population. In the second round of findings, OEKO-TEX\u00ae shares how Millennials think differently about textile sustainability and how parenthood affects those attitudes.<\/p>\n<p style=\"text-align: justify;\">For example, due to their internet and social media usage; Millennials are more aware of the textile industry\u2019s environmental and social shortcomings than older respondents (X Generation covering the years 1965-1980 and the Boomers covering the years 1946-1964). They are more inclined to consider the textile industry to be a major polluter. As a result, Millennials are much more concerned about harmful substances in their clothing and home textile products.<\/p>\n<p style=\"text-align: justify;\">Parenthood tends to intensify worries about all things. Parents of young children in particular voice concerns about harmful substances in a wide variety of products; but especially in home textiles and apparel. Parents\u2019 product safety qualms outpace the concerns of non-parents. Their awareness of and reported purchase of \u201ceco-friendly\u201d clothing and home textiles is substantially higher than people without young children in the house. 60% of the participating Millenials are interested in certified textiles and 37% are making purchases. 64% of the Millenials with children are interested and 39% are making purchases. Similarly, 54% of the Millenials are interested in home textiles, while 25%of them are purchasing. 59% of those with children are interested in certified home textiles and 30% of them are purchasing.<\/p>\n<p style=\"text-align: justify;\">Correspondingly, interest in <a href=\"https:\/\/www.textilegence.com\/en\/oeko-tex-new-regulations-for-2017\/\" target=\"_blank\" rel=\"noopener\">certified textiles<\/a> is higher with both Millennials and Parents. \u201cBoth of these time-starved consumer groups (Generation X and Boomers) are seeking shortcuts to trust and transparency,\u201d says global brand and sustainability research expert, Ellen Karp. \u201cMillennials and Parents want to do the right thing for society and the planet as well as for their families. Brands and certifiers play important roles in communicating the information; that helps these engaged consumers make the responsible purchase decisions they are eager to make.\u201d<\/p>\n<h1><strong>Oeko-Tex can play an important role in selecting sustainable textile products<\/strong><\/h1>\n<p style=\"text-align: justify;\">\u201cAt OEKO-TEX\u00ae we are excited to share these findings with our customers and with the textile industry; in support of our 25-year mission to help companies and consumers make informed decisions;\u201d says Anna Czerwinska, Head of Marketing and Communication at OEKO-TEX\u00ae. \u201cThe information reinforces the important role that independent OEKO-TEX\u00ae certifications and labels can play in helping Millennials and Parents select sustainable textile products; that are better for their families and the planet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second wave of information from OEKO-TEX \u00ae\u2019s global consumer survey.\u00a0Millennials, Parents, and Textile Sustainability&#8230; The OEKO-TEX \u00ae Association has published the next round of findings from \u201cThe Key To Confidence: Consumers and Textile Sustainability\u2014Attitudes, Changing Behaviors, and Outlooks\u201d global consumer survey focused on Millennials and Parents. The latest report profiles two of the most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9859],"tags":[660,10076,1917],"class_list":{"0":"post-23178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topical","8":"tag-oeko-tex","9":"tag-survey","10":"tag-sustainability"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OEKO-TEX \u00ae Gives the Key to Confidence in Textile - Textilegence<\/title>\n<meta name=\"description\" content=\"The second wave of information from OEKO-TEX \u00ae\u2019s global consumer survey.\u00a0Millennials, Parents, and Textile Sustainability... 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/46ccc7bfc34edbc7d46b6b189f88849f","name":"Engin Buz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","caption":"Engin Buz"},"description":"Engin Buz, Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra Y\u0131ld\u0131z Teknik \u00dcniversitesi\u2019nde Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler alan\u0131nda y\u00fcksek lisans\u0131n\u0131 tamamlam\u0131\u015ft\u0131r. 2000 y\u0131l\u0131ndan sonra \u00e7e\u015fitli yay\u0131nc\u0131l\u0131k \u015firketlerinde \u00e7al\u0131\u015fmaya ba\u015flayarak k\u00fclt\u00fcr-sanat ve daha sonra ekonomi haberleri haz\u0131rlam\u0131\u015ft\u0131r. 2009 y\u0131l\u0131ndan itibaren tekstil end\u00fcstrisine d\u00f6n\u00fck yay\u0131nlarda edit\u00f6r olarak g\u00f6rev alan Buz, 2013 itibariyle kurulan Textilegence\u2019de haber edit\u00f6r\u00fc olarak yer almaya ba\u015flam\u0131\u015ft\u0131r. Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/23178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=23178"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/23178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/23175"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=23178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=23178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=23178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}