{"id":23350,"date":"2018-03-13T11:12:01","date_gmt":"2018-03-13T08:12:01","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=23350"},"modified":"2018-03-13T11:24:39","modified_gmt":"2018-03-13T08:24:39","slug":"lenzing-tencel-new-phase","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/","title":{"rendered":"Lenzing and TENCEL Enter a New Phase"},"content":{"rendered":"
\"Lenzing
Lenzing and TENCEL Enter a New Phase<\/figcaption><\/figure>\n

The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond fiber to everyday use or application – TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe.<\/strong><\/p>\n

One of the strongest suppliers of fiber industry, The Lenzing Group<\/a>, announced via a press meeting that they have redefined TENCEL\u2122, as their textile premium brand, at Premi\u00e8re Vision \u0130stanbul. Lenzing Group Global Brand Management Director Harold Weghorst, T\u00fcrkiye & MEA Region Director J\u00fcrgen Eizinger and Turkey & MEA Business Development and Marketing Manager Hale Sara\u00e7o\u011flu were present at the press meeting. The redefining of the TENCEL\u2122 brand is a key milestone of Lenzing\u2019s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand. TENCEL\u2122 is well positioned to be a major growth engine in the textile sector, with a brand portfolio that caters for distinctive usage \u2013 TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate, and TENCEL\u2122 Luxe, all enabled by two versatile and highly compatible fibers, TENCEL\u2122 Modal<\/a> and TENCEL\u2122 Lyocell.<\/p>\n

Designed and based on the findings and insights of an extensive market research, the brand architecture is an important step for Lenzing to transform from a business-to-business (B2B) fiber producer to a business-to-business-to-consumer (B2B2C) brand. TENCEL\u2122<\/strong> not only addresses the growing trend amongst retail brands and consumers to seek out for products that make them look good and feel good, but also do good via sustainable and transparent production processes, like the processes used for producing TENCEL\u2122 Modal<\/strong> and TENCEL\u2122 Lyocell<\/strong> fibers.<\/p>\n

According to research findings, while LENZING\u2122 Modal is known as a fiber with good quality and long-lasting exquisite softness, TENCEL\u2122 is a well-recognized and appreciated brand name among stakeholders, customers and consumers in key target regions of Lenzing. Hence, TENCEL\u2122<\/strong> is adopted as Lenzing\u2019s textile specialty brand for apparel and home applications, and is aimed to help create a unique and differentiating brand in the Modal and Lyocell fiber markets. The redefined TENCEL\u2122 product brand, along with the tagline \u201cFeels so right\u201d, will enable Lenzing to embark on communication around messages that move beyond fiber types and characteristics towards everyday use and benefits that brands and consumers value.<\/p>\n

Under the new brand strategy; TENCEL\u2122 Modal and TENCEL\u2122 Lyocell fibers will be key ingredients in the TENCEL\u2122 branded product portfolio. Derived from certified and controlled wood sources; both TENCEL\u2122 Modal and TENCEL\u2122 Lyocell standard fibers are produced via responsible production processes and are compostable and biodegradable under industrial, home, soil and marine conditions. Enabled by industry innovations; including REFIBRA\u2122 technology, Eco Soft technology, Eco filament technology and Micro technology; textiles produced under the TENCEL\u2122 brand offer premium standards of sustainability and natural comfort to meet evolving consumer demand.<\/p>\n

\"Lenzing
Lenzing and TENCEL Enter a New Phase<\/figcaption><\/figure>\n

TENCEL will be a consumer-focused brand<\/strong><\/h1>\n

Harold Weghorst, Director of Global Brand Management said they are simplifying their product portfolio; to bring more value to consumers and industry partners. \u201cWe are thus charting a bold new course and elevate our brand,\u201d said Weghorst and continued saying;<\/p>\n

\u201cAs Lenzing\u2019s flagship brand in the textile sector, TENCEL\u2122 will grow beyond fiber types and functional characteristics; it will become a true consumer-focused brand with a promise of something more functional and emotional. By elevating TENCEL\u2122 to a promise to the consumer rather than a product message to the value chain; we can start to excite consumers, retailers and brands about the holistic benefits of botanic fibers. Guided by the brand promise of \u2018Feels so right\u2019; TENCEL\u2122 brings greater degree of comfort and higher performance to consumers; while making them feel good about the choices they make. We hope to create a stronger connection with the industry value chain and consumers through our expertise around sustainability; especially in TENCEL\u2122 Modal and TENCEL\u2122 Lyocell fibers.\u201d<\/p>\n

\"Lenzing
Lenzing and TENCEL Enter a New Phase<\/figcaption><\/figure>\n

2018 will be the year of major changes for Lenzing<\/strong><\/h2>\n

Lenzing Group Turkey & MEA Region Director J\u00fcrgen Eizinger gave information about the current market power of the Lenzing in his speech. \u201cWith a longer-term strategy to enhance connection with customers and consumers; 2018 will be a game changer year for Lenzing,\u201d said Eizinger and continued saying; \u201cSince rolling out our sCore TEN business strategy in 2015; Lenzing has been migrating into a specialty fiber business with a strong focus on; innovation, quality and sustainability. The redefined TENCEL\u2122 brand underlines our core principles of trust, transparency, reliability and amicability; and by leading technology innovation in the textile sector, we will continue to enable our industry partners and consumers; to feel good, look good and do good.\u201d<\/p>\n

Moving beyond fiber to distinctive everyday usage or application in consumer-focused\u2013branded offer; TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe have been created under the TENCEL\u2122 portfolio. New swing tags and marketing materials will be launched on a retail level; to provide clarity on product benefit claims containing TENCEL\u2122 branded fibers.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond fiber to everyday use or application – TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe. One of the strongest suppliers of fiber industry, The Lenzing Group, announced via a press […]<\/p>\n","protected":false},"author":2,"featured_media":23344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9857,9859],"tags":[10060,10061,3605],"class_list":{"0":"post-23350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spinning","8":"category-topical","9":"tag-lenzing-en","10":"tag-lenzing-tencel","11":"tag-premiere-vision-istanbul"},"yoast_head":"\nLenzing and TENCEL Enter a New Phase - Textilegence<\/title>\n<meta name=\"description\" content=\"The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond fiber to everyday use or application - TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenzing and TENCEL Enter a New Phase\" \/>\n<meta property=\"og:description\" content=\"The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T08:12:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-13T08:24:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/lenzing_textilegence_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Engin Buz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engin Buz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/\"},\"author\":{\"name\":\"Engin Buz\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\"},\"headline\":\"Lenzing and TENCEL Enter a New Phase\",\"datePublished\":\"2018-03-13T08:12:01+00:00\",\"dateModified\":\"2018-03-13T08:24:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/\"},\"wordCount\":867,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/lenzing_textilegence_3.jpg\",\"keywords\":[\"lenzing\",\"lenzing tencel\",\"premiere vision istanbul\"],\"articleSection\":[\"Spinning\",\"Topical\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/\",\"name\":\"Lenzing and TENCEL Enter a New Phase - Textilegence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/lenzing_textilegence_3.jpg\",\"datePublished\":\"2018-03-13T08:12:01+00:00\",\"dateModified\":\"2018-03-13T08:24:39+00:00\",\"description\":\"The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond fiber to everyday use or application - TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/lenzing_textilegence_3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/lenzing_textilegence_3.jpg\",\"width\":742,\"height\":486,\"caption\":\"Lenzing and TENCEL Enter a New Phase\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/lenzing-tencel-new-phase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home Page\",\"item\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/homepage-the-rimont\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spinning\",\"item\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/category\\\/spinning\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lenzing and TENCEL Enter a New Phase\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/\",\"name\":\"Textilegence Magazine and Digital Platform\",\"description\":\"Textile News Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\",\"name\":\"Textilegence Magazine and Digital Platform\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/New_Retina_Logo_Textilegence.png\",\"contentUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/New_Retina_Logo_Textilegence.png\",\"width\":544,\"height\":180,\"caption\":\"Textilegence Magazine and Digital Platform\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TextilegenceMagazine\",\"https:\\\/\\\/x.com\\\/textilegence\",\"https:\\\/\\\/www.instagram.com\\\/textilegence\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/groups\\\/Textilegence-Magazine-Digital-Platform-4897253\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/textilegence\"],\"description\":\"Textilegence is a magazine and digital platform established in 2013. It focuses on the textile industry and sub-segments. The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.\",\"email\":\"editor@textilegence.com\",\"telephone\":\"+90 212 442 24 12\",\"legalName\":\"Textilegence Mag and Digital Platform\",\"foundingDate\":\"2013-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\",\"name\":\"Engin Buz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/engin-buz.jpg\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/engin-buz.jpg\",\"contentUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/engin-buz.jpg\",\"caption\":\"Engin Buz\"},\"description\":\"Engin Buz, Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra Y\u0131ld\u0131z Teknik \u00dcniversitesi\u2019nde Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler alan\u0131nda y\u00fcksek lisans\u0131n\u0131 tamamlam\u0131\u015ft\u0131r. 2000 y\u0131l\u0131ndan sonra \u00e7e\u015fitli yay\u0131nc\u0131l\u0131k \u015firketlerinde \u00e7al\u0131\u015fmaya ba\u015flayarak k\u00fclt\u00fcr-sanat ve daha sonra ekonomi haberleri haz\u0131rlam\u0131\u015ft\u0131r. 2009 y\u0131l\u0131ndan itibaren tekstil end\u00fcstrisine d\u00f6n\u00fck yay\u0131nlarda edit\u00f6r olarak g\u00f6rev alan Buz, 2013 itibariyle kurulan Textilegence\u2019de haber edit\u00f6r\u00fc olarak yer almaya ba\u015flam\u0131\u015ft\u0131r. Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.\",\"sameAs\":[\"https:\\\/\\\/www.textilegence.com\",\"https:\\\/\\\/www.facebook.com\\\/TextilegenceMagazine\",\"https:\\\/\\\/www.instagram.com\\\/textilegence\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/engin-buz-6190799a\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/textilegence\"],\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/author\\\/engin-buz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lenzing and TENCEL Enter a New Phase - Textilegence","description":"The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond fiber to everyday use or application - TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/","og_locale":"en_US","og_type":"article","og_title":"Lenzing and TENCEL Enter a New Phase","og_description":"The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond","og_url":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/","og_site_name":"Textilegence Magazine and Digital Platform","article_publisher":"https:\/\/www.facebook.com\/TextilegenceMagazine","article_author":"https:\/\/www.facebook.com\/TextilegenceMagazine","article_published_time":"2018-03-13T08:12:01+00:00","article_modified_time":"2018-03-13T08:24:39+00:00","og_image":[{"width":742,"height":486,"url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/lenzing_textilegence_3.jpg","type":"image\/jpeg"}],"author":"Engin Buz","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/textilegence","twitter_site":"@textilegence","twitter_misc":{"Written by":"Engin Buz","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#article","isPartOf":{"@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/"},"author":{"name":"Engin Buz","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/46ccc7bfc34edbc7d46b6b189f88849f"},"headline":"Lenzing and TENCEL Enter a New Phase","datePublished":"2018-03-13T08:12:01+00:00","dateModified":"2018-03-13T08:24:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/"},"wordCount":867,"commentCount":0,"publisher":{"@id":"https:\/\/www.textilegence.com\/en\/#organization"},"image":{"@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#primaryimage"},"thumbnailUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/lenzing_textilegence_3.jpg","keywords":["lenzing","lenzing tencel","premiere vision istanbul"],"articleSection":["Spinning","Topical"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/","url":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/","name":"Lenzing and TENCEL Enter a New Phase - Textilegence","isPartOf":{"@id":"https:\/\/www.textilegence.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#primaryimage"},"image":{"@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#primaryimage"},"thumbnailUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/lenzing_textilegence_3.jpg","datePublished":"2018-03-13T08:12:01+00:00","dateModified":"2018-03-13T08:24:39+00:00","description":"The Lenzing Group repositioned the TENCEL \u2122 brand with a rich portfolio appealing to different uses. Consumer-focused TENCEL\u2122 brand portfolio moves beyond fiber to everyday use or application - TENCEL\u2122 Active, TENCEL\u2122 Denim, TENCEL\u2122 Home, TENCEL\u2122 Intimate and TENCEL\u2122 Luxe.","breadcrumb":{"@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#primaryimage","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/lenzing_textilegence_3.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/03\/lenzing_textilegence_3.jpg","width":742,"height":486,"caption":"Lenzing and TENCEL Enter a New Phase"},{"@type":"BreadcrumbList","@id":"https:\/\/www.textilegence.com\/en\/lenzing-tencel-new-phase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home Page","item":"https:\/\/www.textilegence.com\/en\/homepage-the-rimont\/"},{"@type":"ListItem","position":2,"name":"Spinning","item":"https:\/\/www.textilegence.com\/en\/category\/spinning\/"},{"@type":"ListItem","position":3,"name":"Lenzing and TENCEL Enter a New Phase"}]},{"@type":"WebSite","@id":"https:\/\/www.textilegence.com\/en\/#website","url":"https:\/\/www.textilegence.com\/en\/","name":"Textilegence Magazine and Digital Platform","description":"Textile News Center","publisher":{"@id":"https:\/\/www.textilegence.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.textilegence.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.textilegence.com\/en\/#organization","name":"Textilegence Magazine and Digital Platform","url":"https:\/\/www.textilegence.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2016\/11\/New_Retina_Logo_Textilegence.png","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2016\/11\/New_Retina_Logo_Textilegence.png","width":544,"height":180,"caption":"Textilegence Magazine and Digital Platform"},"image":{"@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/x.com\/textilegence","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/groups\/Textilegence-Magazine-Digital-Platform-4897253","https:\/\/www.youtube.com\/user\/textilegence"],"description":"Textilegence is a magazine and digital platform established in 2013. It focuses on the textile industry and sub-segments. The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/46ccc7bfc34edbc7d46b6b189f88849f","name":"Engin Buz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","caption":"Engin Buz"},"description":"Engin Buz, Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra Y\u0131ld\u0131z Teknik \u00dcniversitesi\u2019nde Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler alan\u0131nda y\u00fcksek lisans\u0131n\u0131 tamamlam\u0131\u015ft\u0131r. 2000 y\u0131l\u0131ndan sonra \u00e7e\u015fitli yay\u0131nc\u0131l\u0131k \u015firketlerinde \u00e7al\u0131\u015fmaya ba\u015flayarak k\u00fclt\u00fcr-sanat ve daha sonra ekonomi haberleri haz\u0131rlam\u0131\u015ft\u0131r. 2009 y\u0131l\u0131ndan itibaren tekstil end\u00fcstrisine d\u00f6n\u00fck yay\u0131nlarda edit\u00f6r olarak g\u00f6rev alan Buz, 2013 itibariyle kurulan Textilegence\u2019de haber edit\u00f6r\u00fc olarak yer almaya ba\u015flam\u0131\u015ft\u0131r. Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/23350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=23350"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/23350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/23344"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=23350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=23350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=23350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}