{"id":27502,"date":"2018-11-27T10:29:18","date_gmt":"2018-11-27T07:29:18","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=27502"},"modified":"2018-12-26T10:03:11","modified_gmt":"2018-12-26T07:03:11","slug":"woolmark-performance-challenge-winner","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/woolmark-performance-challenge-winner\/","title":{"rendered":"Woolmark Performance Challenge  Winner is Announced"},"content":{"rendered":"<figure id=\"attachment_27499\" aria-describedby=\"caption-attachment-27499\" style=\"width: 324px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27499 size-full\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/11\/woolmark-detail.jpg\" alt=\"Woolmark Performance Challenge Winner is Announced\" width=\"324\" height=\"179\" \/><figcaption id=\"caption-attachment-27499\" class=\"wp-caption-text\">Woolmark Performance Challenge Winner is Announced<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>Alicia Ferreira de Sousa from L\u2019\u00c9cole de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge.<\/strong><\/p>\n<p style=\"text-align: justify;\">Alicia Ferreira de Sousa from L\u2019\u00c9cole de la Maille de Paris was announced the winner of the inaugural <a href=\"https:\/\/www.adidas.com.tr\/\" target=\"_blank\" rel=\"noopener\">adidas<\/a> x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado. The Woolmark Performance <a href=\"https:\/\/www.woolmark.com\/\" target=\"_blank\" rel=\"noopener\">Challenge<\/a> is a new annual competition for tertiary students aimed at pushing the limits of <a href=\"https:\/\/www.textilegence.com\/en\/category\/spinning\/fiber\/\" target=\"_blank\" rel=\"noopener\">product<\/a> innovation and is set to kick-start the career of Alicia.<\/p>\n<p style=\"text-align: justify;\">The award was judged by a highly esteemed panel of judges, including Amanda Parkes, Chief Innovation Officer, Fashion Tech Lab; Christopher Bevans &#8211; Creative Director &amp; Owner, Dyne; Jamie Lisanti &#8211; Special Projects Editor, Sports Illustrated; Julie Davies &#8211; General Manager, Processing Innovation &amp; Education Extension, The Woolmark Company; Kristin Hostetter &#8211; Editor in Chief, SNEWS; Louis de Vos &#8211; Talent Acquisition Manager, adidas; and Tillmann Studrucker &#8211; Senior Design Director, adidas.<\/p>\n<p style=\"text-align: justify;\">Alicia was praised by the judges for her entry. \u201cAs an aerobic gymnast, Alicia brought her knowledge of the body\u2019s movement and combined it with science to highlight the functionality and benefits of Australian Merino wool\u2019s properties. She found a way to bring this together with a unique and technical innovation, that is applicable to many sports,\u201d explained Jamie Lisanti, Sports Illustrated.<\/p>\n<p style=\"text-align: justify;\">Fellow judge Tillmann Studrucker commented: \u201cIt is incredible how many great innovations we saw from students in this open collaboration between adidas and The Woolmark Company. It was not easy to nominate the final winner. In the end, we went for the person who shared the number one principle of our founder Adi Dassler &#8211; \u2018only the best for the athlete\u2019 &#8211; helping them to perform better in their sport using the benefits of wool. I want to thank everyone involved in making this competition a success and for giving these students a platform to show their talent.\u201d<\/p>\n<h1 style=\"text-align: justify;\"><strong>Woolmark Performance Challenge opens up to new opportunities<\/strong><\/h1>\n<p style=\"text-align: justify;\">\u201cThe rapid growth in demand for technical textiles has significantly boosted wool\u2019s prominence in the sportswear industry; and the fibre\u2019s naturally inherent qualities; such as effective odour control, superb breathability and moisture management properties; cannot be matched by any man-made fibre,\u201d said The Woolmark Company Managing Director Stuart McCullough. \u201cThe adidas x Woolmark Performance Challenge not only allows wool to enter a new phase in product development, but provides an excellent opportunity for Alicia, and I congratulate her on this exciting win. Registrations for the next edition of the competition are now open and we invite college students from across the world to apply.\u201d<\/p>\n<p style=\"text-align: justify;\">\u00a0\u201cWinning the Woolmark Performance Challenge marks the beginning of an aspiration coming true; a sportswear specialization to engage my own wellbeing and confidence in sports performance,\u201d said Alicia. \u201cMy main goal was to make a textile that connects and communicates with the body; and Merino wool supports the wearer\u2019s needs in any situation or environment to enhance performance.\u201d<\/p>\n<p style=\"text-align: justify;\">Alicia will now receive a cash prize of \u20ac10,000 (approx. $11,300 USD); a three-month internship with adidas; the opportunity to sell the winning idea along with ongoing industry and training support from The Woolmark Company.<\/p>\n<h2 style=\"text-align: justify;\"><strong>More than 500 students from 58 universities competed<\/strong><\/h2>\n<p style=\"text-align: justify;\">More than 500 students from 58 universities across Europe and North America registered to take part in the adidas x Woolmark Performance Challenge. The 10 finalists were:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Alicia Ferreira de Sousa &#8211; L\u2019\u00c9cole de la Maille de Paris &#8211; France<\/li>\n<li style=\"text-align: justify;\">Christel Thue H\u00f8gsted &#8211; University of Oregon &#8211; USA<\/li>\n<li style=\"text-align: justify;\">Inga Grether &#8211; Albstadt-Sigmaringen University &#8211; Germany<\/li>\n<li style=\"text-align: justify;\">Jeni Allison &#8211; Heriot Watt University &#8211; UK<\/li>\n<li style=\"text-align: justify;\">Lihong Lao &#8211; Cornell University, Department of Fiber Science &amp; Apparel Design &#8211; USA<\/li>\n<li style=\"text-align: justify;\">Marlies Reukers &#8211; Amsterdam Fashion Institute, HvA &#8211; Netherlands<\/li>\n<li style=\"text-align: justify;\">Martin Stricker &#8211; ECAL (\u00c9cole Cantonale d&#8217;art de Lausanne) &#8211; Switzerland<\/li>\n<li style=\"text-align: justify;\">Olivia Echols &#8211; University of Oregon &#8211; USA<\/li>\n<li style=\"text-align: justify;\">Phoebe Edwards &#8211; Nottingham Trent University &#8211; UK; and<\/li>\n<li style=\"text-align: justify;\">Youngmi Kim &#8211; Institut Fran\u00e7ais de la Mode &#8211; France.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alicia Ferreira de Sousa from L\u2019\u00c9cole de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge. Alicia Ferreira de Sousa from L\u2019\u00c9cole de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9857,9859],"tags":[10582,10223,10967,10966],"class_list":{"0":"post-27502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spinning","8":"category-topical","9":"tag-adidas-en","10":"tag-fibre","11":"tag-wool-en","12":"tag-woolmark-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Woolmark Performance Challenge Winner is Announced - Textilegence<\/title>\n<meta name=\"description\" content=\"Alicia Ferreira de Sousa from L\u2019\u00c9cole de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/woolmark-performance-challenge-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woolmark Performance Challenge Winner is Announced\" \/>\n<meta property=\"og:description\" content=\"Alicia Ferreira de Sousa from L\u2019\u00c9cole de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge. 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. CNNTURK\u2019 kanal\u0131nda staj\u0131n\u0131 tamamlad\u0131ktan sonra Referans Gazetesi\u2019nde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2 y\u0131l sonra Textilegence markas\u0131yla tekstil end\u00fcstrisine y\u00f6nelik kendi medyas\u0131n\u0131 kurdu. \u015eu anda Textilegence.com, Printing3D ve NEFA PR Ajans\u0131\u2019n\u0131n 12 y\u0131ld\u0131r y\u00f6netimini yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/fatih-cengiarslan-32352265\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/27502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=27502"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/27502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/27497"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=27502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=27502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=27502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}