{"id":31492,"date":"2019-05-13T15:26:51","date_gmt":"2019-05-13T12:26:51","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=31492"},"modified":"2020-02-24T12:03:32","modified_gmt":"2020-02-24T09:03:32","slug":"lenzing-offers-more-sustainability","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/lenzing-offers-more-sustainability\/","title":{"rendered":"Lenzing Offers More Sustainability and Transparency to Industry"},"content":{"rendered":"<figure id=\"attachment_31489\" aria-describedby=\"caption-attachment-31489\" style=\"width: 324px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31489 size-full\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2019\/05\/lenzing-detail.jpg\" alt=\"Lenzing Offers More Sustainability and Transparency to Industry Hale Sara\u00e7o\u011flu giving a speech\" width=\"324\" height=\"179\" \/><figcaption id=\"caption-attachment-31489\" class=\"wp-caption-text\">Lenzing Offers More Sustainability and Transparency to Industry &#8211; Hale Sara\u00e7o\u011flu<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>Lenzing is responding to industry\u2019s demand for more sustainability and transparency with new solutions. LENZING \u2122 ECOVERO \u2122 can be traced from the viscose fiber raw material to the product reaching the consumer.<\/strong><\/p>\n<p style=\"text-align: justify;\">Lenzing, one of the world&#8217;s biggest manufacturers of cellulosic <a href=\"https:\/\/www.textilegence.com\/en\/category\/spinning\/\" target=\"_blank\" rel=\"noopener noreferrer\">fibers<\/a>, launched their new <a href=\"https:\/\/www.lenzing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand<\/a> strategy last year, reshaping their product portfolio. During a difficult time in terms of the market, the group reveals that they have turned towards a correct strategy in the long term. Lenzing derives their raw material from sustainably managed forests, and continues to develop a more sustainable perspective. We talked with Lenzing Turkey Business Development and Marketing Department Manager Hale Sara\u00e7o\u011flu about group\u2019s work in the latest period.<\/p>\n<p style=\"text-align: justify;\">Reminding that Turkey presentation of Lenzing\u2019s new brand strategy was held in March, following last year&#8217;s global launch, Sara\u00e7o\u011flu; \u201cOur entire goal was to reach the consumer with our new brand, to explain the characteristics of our fiber and what kind of advantages it has\u201d. Sara\u00e7o\u011flu stated that they planned all their activities accordingly, and they went a long way with their activities and strong communication with the market.<\/p>\n<p style=\"text-align: justify;\">According to the new brand strategy, which started to be implemented last year, they focused on reaching the end user more and more says Sara\u00e7o\u011flu and continues; \u201cOur priority in 2019 is to announce our fibers, brand and advantages as botanical-based cellulosic fiber manufacturers by means of new business associations\u201d.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Lenzing offers more sustainability and transparency to industry: Lenzing simplified their product portfolio in 2018<\/strong><\/h2>\n<p style=\"text-align: justify;\">Hale Sara\u00e7o\u011flu stated that the botanical-based cellulosic fiber group has a share of 6.2% in the textile industry, and mentioned that Lenzing is in this are with their viscose, modal and lyocell fibers. Simplifying their product\/brand portfolio with the restructuring in 2018, Sara\u00e7o\u011flu emphasized that the TENCEL \u2122 brand became the roof brand for both lyocell and modal fiber products in the textile segment.<\/p>\n<p style=\"text-align: justify;\">Sara\u00e7o\u011flu continued her words as follows; \u201cWe call these two fiber groups as specialty fibers. Viscose is the oldest fiber in the history of botanic-based cellulosic fibers. Then the modal has been developed, and the latest generation fiber is lyocell. Therefore, our fibers, which are gathered under the brand of TENCEL \u2122; are the latest generation of fibers and are produced in a sustainable manner with much more environmentally friendly methods; than generic alternatives thanks to the technologies developed by Lenzing. Retail brands are able to position our TENCEL \u2122 branded fiber group in their own collections both due to their physical properties and the advantages they add to the product as well as their sustainable production patterns derived from the renewable source of wood\u201d.<\/p>\n<h2 style=\"text-align: justify;\"><strong>LENZING\u2122 ECOVERO\u2122 viscose fiber a new beginning<\/strong><\/h2>\n<p style=\"text-align: justify;\">Lenzing introduced the environmentally-friendly and traceability focused LENZING \u2122 ECOVERO \u2122 viscose fiber at the end of 2017. Hale Sara\u00e7o\u011flu explained that they have achieved important developments in this area; and underlined that viscose production is a production method that can have negative effects on the environment if the attention is not paid to take the necessary precautions. Sara\u00e7o\u011flu; \u201cFor this reason, a number of non-profit international non-governmental organizations have invited the entire value chain in textiles; to examine what kind trees the viscose they use are made of and how they are produced and to pay attention to transparency in viscose supply\u201d. Thus, the transparency and traceability in viscose production has gained importance in recent years; said Sara\u00e7o\u011flu, emphasizing that this is the priority of several international brands nowadays.<\/p>\n<p style=\"text-align: justify;\">Sara\u00e7o\u011flu said that in order to provide information about the production method or origin of the raw material of a fiber; first of all the manufacturer should be able to recognize their own fibers in the product. Thus, Sara\u00e7o\u011flu stated that full follow-up could be provided, and described Lenzing&#8217;s work on this subject as follows;<\/p>\n<p style=\"text-align: justify;\">\u201cWe can also recognize and certify our LENZING \u2122 ECOVERO \u2122 viscose fiber; which we launched in the fall of 2017, in yarn, fabric and finished products. The raw material of our fiber, is only available from FSC\u00ae and PEFC\u00ae certified sustainable forests. In addition, we produce our products with EU Ecolabel processes so that when producing LENZING \u2122 ECOVERO \u2122 viscose; about 50 percent less emissions and water effect than generic viscose occurs. We can brand the products produced with the certified fabrics by marketing support. Thus, we have the chance to tell the end user the sustainable production method of the fiber\u201d.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Market&#8217;s interest in LENZING \u2122 ECOVERO \u2122 fiber is growing<\/strong><\/h2>\n<p style=\"text-align: justify;\">In 2018 both in Turkey as well as the global market; the demand for LENZING \u2122 ECOVERO \u2122 branded fibers gradually increased and voicing continuing this momentum in 2019; Hale Sara\u00e7o\u011flu disclosed that several export-oriented knitting and knitted fabrics manufacturer with product manufacturers in Turkey prefer these fibers. Sara\u00e7o\u011flu indicated that approximately 70% of Turkey&#8217;s exports are to European countries; and that sustainability and traceability of viscose fiber is primarily the target of Europe-based brands. Sara\u00e7o\u011flu; \u201cLENZING \u2122 ECOVERO \u2122 branded products are in the collections of many brands, making purchases from Turkey; such as Armedangels, Esprit, Vero Moda and Mango. This year, Turkish brands are also showing interest in this issue. Soon we believe that our domestic brands will develop LENZING \u2122 ECOVERO \u2122 collections\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenzing is responding to industry\u2019s demand for more sustainability and transparency with new solutions. LENZING \u2122 ECOVERO \u2122 can be traced from the viscose fiber raw material to the product reaching the consumer. Lenzing, one of the world&#8217;s biggest manufacturers of cellulosic fibers, launched their new brand strategy last year, reshaping their product portfolio. During [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":31488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12428],"tags":[11615,10060,11614],"class_list":{"0":"post-31492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertorial","8":"tag-hale-saracoglu-en","9":"tag-lenzing-en","10":"tag-lenzing-ecovero-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lenzing Offers More Sustainability to Industry - Textilegence<\/title>\n<meta name=\"description\" content=\"Lenzing offers more sustainability and transparency to industry. 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It focuses on the textile industry and sub-segments. The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.\",\"email\":\"editor@textilegence.com\",\"telephone\":\"+90 212 442 24 12\",\"legalName\":\"Textilegence Mag and Digital Platform\",\"foundingDate\":\"2013-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/8dbf2ab62ffdf644153f8c0f9c991f78\",\"name\":\"Emirhan \u00c7ilo\u011flu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/emirhan.jpg\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/emirhan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/emirhan.jpg\",\"caption\":\"Emirhan \u00c7ilo\u011flu\"},\"description\":\"Mahmut Emirhan \u00c7ilo\u011flu, \u0130stanbul\u2019da H\u00fcsn\u00fc M. \u00d6zye\u011fin Anadolu Lisesi\u2019nde lise e\u011fitimini tamamlam\u0131\u015f, sonras\u0131nda da \u0130stanbul \u00dcniversitesi\u2019nde Amerikan K\u00fclt\u00fcr\u00fc ve Edebiyat\u0131 lisans b\u00f6l\u00fcm\u00fcnden ba\u015far\u0131yla mezun olmu\u015ftur. 2021 itibari ile Textilegence\u2019da pazarlama ve d\u0131\u015f ili\u015fkiler sorumlusu olarak g\u00f6rev almaya ba\u015flayan \u00c7ilo\u011flu, kurumsal ileti\u015fimin g\u00fc\u00e7lendirilmesine katk\u0131 sa\u011flamaktad\u0131r.\",\"sameAs\":[\"https:\\\/\\\/www.textilegence.com\",\"https:\\\/\\\/www.facebook.com\\\/TextilegenceMagazine\",\"https:\\\/\\\/www.instagram.com\\\/textilegence\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emre-yoleri-26151940\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/textilegence\"],\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/author\\\/emirhan-ciloglu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lenzing Offers More Sustainability to Industry - Textilegence","description":"Lenzing offers more sustainability and transparency to industry. 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