{"id":32802,"date":"2019-08-05T09:41:37","date_gmt":"2019-08-05T06:41:37","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=32802"},"modified":"2019-08-05T09:42:46","modified_gmt":"2019-08-05T06:42:46","slug":"veocel-lenzing-certification-criteria","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/veocel-lenzing-certification-criteria\/","title":{"rendered":"Lenzing Launches New Certification Criteria for VEOCEL\u2122"},"content":{"rendered":"<figure id=\"attachment_32800\" aria-describedby=\"caption-attachment-32800\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32800 size-full\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2019\/08\/lenzing-detail.jpg\" alt=\"Lenzing Launches New Certification Criteria for VEOCEL\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2019\/08\/lenzing-detail.jpg 1200w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2019\/08\/lenzing-detail-768x432.jpg 768w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2019\/08\/lenzing-detail-696x392.jpg 696w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-32800\" class=\"wp-caption-text\">Lenzing Launches New Certification Criteria for VEOCEL<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Lenzing <a href=\"https:\/\/www.lenzing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Group<\/a> (Lenzing) today unveiled the new co-branding certification criteria for its specialty nonwoven ingredient brand &#8211; VEOCEL \u2122. From 1 July 2019, the VEOCEL\u2122 logo started only being featured on personal care and beauty products made from 100% cellulosic and biodegradable fiber materials. This is an industry-first approach to establish a <a href=\"https:\/\/www.textilegence.com\/en\/category\/spinning\/\" target=\"_blank\" rel=\"noopener noreferrer\">fiber<\/a> ingredient brand as a label of trust, which aims to facilitate consumers in identifying sustainable nonwovens personal care and beauty products such as wipes, moist toilet tissues and facial sheet masks.<\/p>\n<p style=\"text-align: justify;\">Worldwide efforts advancing towards eco-friendly plastic alternatives have skyrocketed in recent years, as different stakeholders are eager to make a difference in their field of expertise. For example, the 2019 United Nations Environmental Assembly commenced in a Ministerial Declaration to significantly reduce single-use plastic products by 2030 and move closer to environmentally friendly alternatives. When it comes to personal care products, fiber transparency becomes an important benchmark in determining the sustainability of products such as wipes and facial sheet masks. The soon-to-be published European Union Single-Use Plastics Directive had identified wipes as one of the ten most polluting items found on European beaches and calls for clearer marking requirements, which shall disclose the presence of plastic materials in wipes and disposal options on the product packaging.<\/p>\n<p style=\"text-align: justify;\">Lenzing, as a nonwovens fiber producer and advocate for sustainability; has taken an industry first step to enable consumers to make eco-conscious choices. Brands and retailers who intend to feature the VEOCEL\u2122 logo on their personal care; and beauty products may now only use blends of raw materials that are entirely cellulosic and biodegradable. Such valiant move further represents Lenzing\u2019s commitment to offer sustainable solutions for consumers; who would like to enjoy the convenience of single-use products with a clear conscience.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Reinforce the VEOCEL \u2122 brand promise and the new certification criteria<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u201cNatural circularity\u201d \u2013 the brand promise of VEOCEL\u2122, is based on three main pillars: botanic origin, environmentally sound production and biodegradability. VEOCEL\u2122 branded fibers are made from the renewable raw material wood and produced through environmentally responsible processes. The fibers are fully biodegradable, endowed with the ability to break down safely and quickly; and fully revert back to nature after disposal.<\/p>\n<p style=\"text-align: justify;\">VEOCEL\u2122 branded products range from fibers in personal care and beauty wipes, moist toilet tissues to facial sheet masks. The introduction of new certification criteria further upholds the VEOCEL\u2122 brand\u2019s label of trust promise; allowing only 100% cellulosic and biodegradable materials; such as LENZING\u2122 branded viscose, cotton and wood pulp to blend with VEOCEL\u2122 branded fibers. Such stringent measures safeguard the label of trust commitment and benchmark of the VEOCEL\u2122 brand; and consumers can be ensured that VEOCEL\u2122 co- branded products are free from fossil-based materials and bio-plastics.<\/p>\n<p style=\"text-align: justify;\">\u201cVEOCEL\u2122 promises to bring the essence of nature into nonwoven products through the beneficial properties of cellulosic fibers; and continues to combat against the use of synthetic materials which have a negative impact on our environment. The new certification criteria provide consumers with a label of trust; that allows informed and sustainable product choices,\u201d said J\u00fcrgen Eizinger, Vice President of Global Business Management Nonwovens, Lenzing AG. \u201cAs we gear towards the second half of 2019; Lenzing will continue to innovate and drive consumer awareness on fiber transparency of nonwovens products; and we are excited for what\u2019s yet to come. Amidst the challenging industry environment; we are confident that our brand partners will support the new co-branding criteria; and continue to work closely together to create a greener future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenzing Group (Lenzing) today unveiled the new co-branding certification criteria for its specialty nonwoven ingredient brand &#8211; VEOCEL \u2122. From 1 July 2019, the VEOCEL\u2122 logo started only being featured on personal care and beauty products made from 100% cellulosic and biodegradable fiber materials. This is an industry-first approach to establish a fiber ingredient brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9857,9859],"tags":[10060,11558,10182],"class_list":{"0":"post-32802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spinning","8":"category-topical","9":"tag-lenzing-en","10":"tag-lenzing-veocel-en","11":"tag-spinning"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lenzing Launches New Certification Criteria for VEOCEL - Textilegence<\/title>\n<meta name=\"description\" content=\"Lenzing Group (Lenzing) today unveiled the new co-branding certification criteria for its specialty nonwoven ingredient brand - VEOCEL \u2122. 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/46ccc7bfc34edbc7d46b6b189f88849f","name":"Engin Buz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/engin-buz.jpg","caption":"Engin Buz"},"description":"Engin Buz, Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra Y\u0131ld\u0131z Teknik \u00dcniversitesi\u2019nde Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler alan\u0131nda y\u00fcksek lisans\u0131n\u0131 tamamlam\u0131\u015ft\u0131r. 2000 y\u0131l\u0131ndan sonra \u00e7e\u015fitli yay\u0131nc\u0131l\u0131k \u015firketlerinde \u00e7al\u0131\u015fmaya ba\u015flayarak k\u00fclt\u00fcr-sanat ve daha sonra ekonomi haberleri haz\u0131rlam\u0131\u015ft\u0131r. 2009 y\u0131l\u0131ndan itibaren tekstil end\u00fcstrisine d\u00f6n\u00fck yay\u0131nlarda edit\u00f6r olarak g\u00f6rev alan Buz, 2013 itibariyle kurulan Textilegence\u2019de haber edit\u00f6r\u00fc olarak yer almaya ba\u015flam\u0131\u015ft\u0131r. Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/32802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=32802"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/32802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/32798"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=32802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=32802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=32802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}