{"id":34087,"date":"2020-01-07T15:19:04","date_gmt":"2020-01-07T12:19:04","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=34087"},"modified":"2020-02-11T11:56:46","modified_gmt":"2020-02-11T08:56:46","slug":"cotton-usa-new-standards-heimtextil","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/cotton-usa-new-standards-heimtextil\/","title":{"rendered":"Cotton USA to Show New Cotton Standards at Heimtextil"},"content":{"rendered":"<figure id=\"attachment_34085\" aria-describedby=\"caption-attachment-34085\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34085 size-full\" src=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/01\/cotton-usa-detail.jpg\" alt=\"Cotton USA to Show New Cotton Standards at Heimtextil\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/01\/cotton-usa-detail.jpg 1200w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/01\/cotton-usa-detail-768x432.jpg 768w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/01\/cotton-usa-detail-696x392.jpg 696w, https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/01\/cotton-usa-detail-1068x601.jpg 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-34085\" class=\"wp-caption-text\">Cotton USA to Show New Cotton Standards at Heimtextil<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Focusing on sustainability, COTTON USA will showcase WHAT\u2019S NEW IN COTTON\u2122 to the global home textile industry at its booth in Hall 11.0 \/ Stand D 11 at Heimtextil 2020 in Frankfurt, Germany, from 7-10 January 2020. Turkish textile industry and Turkish textile manufacturers are among the target markets of COTTON USA.<\/p>\n<p style=\"text-align: justify;\">\u201cU.S. cotton\u2019s sustainability provides COTTON USA with a unique selling point, particularly with the development of the U.S. Cotton Trust Protocol,\u201d <a href=\"https:\/\/cottonusa.org\/tr\/\" target=\"_blank\" rel=\"noopener noreferrer\">CCI<\/a> Executive Director Bruce Atherley said. \u201cU.S. cotton is a raw material that is leading the way in terms of <a href=\"https:\/\/www.textilegence.com\/en\/category\/topical\/\" target=\"_blank\" rel=\"noopener noreferrer\">sustainable<\/a> practices \u2013 something that global brands now demand from their suppliers. The U.S. Cotton Trust Protocol is committed to raising the bar for responsible, sustainable farming methods.\u201d<\/p>\n<h3 style=\"text-align: justify;\"><strong>Sustainability and cotton trust<\/strong><\/h3>\n<p style=\"text-align: justify;\">The new U.S. Cotton Trust Protocol is a tangible and transparent snapshot of U.S. cotton growing practices and the gains in sustainability standards resulting from them.<\/p>\n<p style=\"text-align: justify;\">\u201cThe Trust Protocol will provide U.S. cotton\u2019s customers the confidence that they are sourcing, spinning and selling sustainably-produced U.S. cotton. \u201cThrough the collection of robust data, the Trust Protocol will remove risk by giving U.S. cotton\u2019s customers the evidence they need to demonstrate progress toward the United Nations Sustainable Development Goals and other sustainability pledges \u2013 making the Trust Protocol the right choice for today and tomorrow\u201d Bruce Atherley said.<\/p>\n<p style=\"text-align: justify;\">COTTON USA also invites attendees to visit the booth to learn about its collaboration and sourcing opportunities with leading brands and retailers around the world, as well as how to license the COTTON USA\u2122 Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Close-Up Cotton USA<\/strong><\/h2>\n<p style=\"text-align: justify;\">Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fiber; and manufactured cotton products around the globe with our COTTON USA\u2122 Mark. Their reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience; CCI\u2019s mission is to make U.S. cotton the preferred fiber for mills\/manufacturers, brands\/retailers and consumers; commanding a value-added premium that delivers profitability across the U.S. cotton industry; and drives export growth of fiber, yarn and other cotton products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focusing on sustainability, COTTON USA will showcase WHAT\u2019S NEW IN COTTON\u2122 to the global home textile industry at its booth in Hall 11.0 \/ Stand D 11 at Heimtextil 2020 in Frankfurt, Germany, from 7-10 January 2020. Turkish textile industry and Turkish textile manufacturers are among the target markets of COTTON USA. \u201cU.S. cotton\u2019s sustainability [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9859],"tags":[11991],"class_list":{"0":"post-34087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topical","8":"tag-cotton-usa-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cotton USA to Show New Cotton Standards at Heimtextil - Textilegence<\/title>\n<meta name=\"description\" content=\"Focusing on sustainability, COTTON USA will showcase WHAT\u2019S NEW IN COTTON\u2122 to the global home textile industry at its booth in Hall 11.0 \/ Stand D 11 at...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/cotton-usa-new-standards-heimtextil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cotton USA to Show New Cotton Standards at Heimtextil\" \/>\n<meta property=\"og:description\" content=\"Focusing on sustainability, COTTON USA will showcase WHAT\u2019S NEW IN COTTON\u2122 to the global home textile industry at its booth in Hall 11.0 \/ Stand D 11 at\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/cotton-usa-new-standards-heimtextil\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T12:19:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T08:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/01\/cotton-usa-textilegence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Engin Buz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engin Buz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/\"},\"author\":{\"name\":\"Engin Buz\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\"},\"headline\":\"Cotton USA to Show New Cotton Standards at Heimtextil\",\"datePublished\":\"2020-01-07T12:19:04+00:00\",\"dateModified\":\"2020-02-11T08:56:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/\"},\"wordCount\":397,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cotton-usa-textilegence.jpg\",\"keywords\":[\"cotton usa\"],\"articleSection\":[\"Topical\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/cotton-usa-new-standards-heimtextil\\\/\",\"name\":\"Cotton USA to Show New Cotton Standards at Heimtextil - 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Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/34087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=34087"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/34087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/34083"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=34087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=34087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=34087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}