{"id":38072,"date":"2020-07-22T18:32:54","date_gmt":"2020-07-22T15:32:54","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=38072"},"modified":"2020-07-22T18:33:42","modified_gmt":"2020-07-22T15:33:42","slug":"bruckner-overcomes-the-pandemic-with-a-well-functioning-system","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/bruckner-overcomes-the-pandemic-with-a-well-functioning-system\/","title":{"rendered":"Br\u00fcckner overcomes the pandemic with a well-functioning system"},"content":{"rendered":"

Br\u00fcckner overcomes the pandemic with a well-functioning system. Germany based textile finishing<\/a>, dyeing, drying and coating technologies manufacturer<\/a> Br\u00fcckner welcomed the Covid-19 pandemic with a full order book and a well-functioning system. For this reason, the company did not experience any problems in the production process, and continued to provide the necessary support to its customers on the field. We talked to Regina Br\u00fcckner, CEO of Br\u00fcckner about the precautions, studies and future goals.<\/p>\n

Regina Br\u00fcckner said that the epidemic affected them in many ways, but they took the necessary measures. Stating that they are very flexible as a company, Br\u00fcckner said that most employees started working from home since the first day of the epidemic. Noting that internal meetings were replaced by video conferences, Br\u00fcckner underlined that they have a good solution that works quickly. Regina Br\u00fcckner about the new working arrangements; \u201cOf course that was a huge change for everybody, but in retrospect I must say that it worked out very well and it revealed new possibilities for future work concepts\u201d.<\/p>\n

Expressing that they apply a complete hygiene concept in the office and manufacturing areas owned by Br\u00fcckner, Regina Br\u00fcckner stated that they can continue production for all weeks. Reminding that they entered 2020 with an order book full with the successful sales process in 2019, Br\u00fcckner said that under pandemic conditions, had to work in full force to deliver the machines to customers at the specified time.<\/p>\n

Br\u00fcckner overcomes the pandemic with a well-functioning system: decrease in orders received<\/strong><\/h2>\n

Referring to the fact that textile factories around the world have stopped due to the pandemic, and in some cases have been completely closed, Regina Br\u00fcckner explained that there has been a decline in orders received. Br\u00fcckner continued her words as follows; \u201cThis of course affected us as well but due to our financial sound background and a long-term thinking we\u00b4re still in a positive mood and can handle such down-turns. We also have a fairly large product portfolio and are not dependent on individual markets or industries. That gives us a great advantage and it is a big chance for us\u201d.<\/p>\n

Stating that they are expecting a small decrease in all markets, most likely due to the Covid-19 pandemic; Br\u00fcckner said that some markets such as South America and India almost completely closed; but some markets such as Turkey, Uzbekistan and Bangladesh are going forward.<\/p>\n

Turkish textile industry is a big power<\/strong><\/h2>\n

Providing information about the services they provided to the Turkish textile sector during the pandemic period; Regina Br\u00fcckner stated that the local service established by their local representatives Inter Tekstil always remained active. \u201cThere was no pause during this period,\u201d said Br\u00fcckner; underlining that machine installations are ongoing and a very competent service is provided to customers.<\/p>\n

Claiming that the Turkish textile industry is not affected by the Covid crisis; Regina Br\u00fcckner said that the Turkish textile industry has a great power; focusing on first-class quality and innovative solutions. Br\u00fcckner said that Turkish companies have great technological expertise, experienced employees, excellent sales structures, strong trading traditions and financially strong managers. \u201cGood examples are our customers Pisa, Aydin \u00d6rme and many others that we have been working with for many years,\u201d said Br\u00fcckner and described Turkish customers as \u201ccourageous entrepreneurs that have a long term vision\u201d.<\/p>\n

Stating that Turkish entrepreneurs invest in difficult times with these features, Br\u00fcckner; \u201cBeside this we see a big chance for Turkish companies that are going to invest in technical textiles as they have a big home market, big markets around Turkey; and of course very good and short lead times in shipping any kind of textiles to the EU\u201d.<\/p>\n

Br\u00fcckner noted that the Turkish textile industry definitely offers great potential with its innovative power. Disclosing that Turkey definitely has the potential to become a second fashion hub in terms of innovation and trendsetting; Br\u00fcckner added that technical textiles applications areas such; airbags, blackout materials or medical textiles will be even more successful in future.<\/p>\n

\"Br\u00fcckner
Br\u00fcckner overcomes the pandemic with a well-functioning system<\/figcaption><\/figure>\n

Br\u00fcckner to continue investing in education and digitalization<\/strong><\/h2>\n

Speaking about their future plans, Regina Br\u00fcckner said they will continue to train young people not only in production; but also in machine design, operations, etc. Indicating that the accumulation of knowledge of employees is the most important issue; Br\u00fcckner also announced that they will invest more to digitalize their workflows to prepare for the future. Br\u00fcckner said; \u201cAnd another point is, that we continue with our R&D plans regarding new machines & new technologies in order to create new business opportunities in future\u201d.<\/p>\n

Br\u00fcckner expressed that they are trying to give everyone the best possible support during these difficult times for everyone; and expressed their gratitude to their customers and agents for their very long-term relationships. Noting that remote services complement each other using on-site service and digital technologies; Br\u00fcckner argued that this new working model will be important in order to become more competitive in the future. Regina Br\u00fcckner completed her words saying; \u201cIn every crisis we all should see the chances and possibilities!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Br\u00fcckner overcomes the pandemic with a well-functioning system. Germany based textile finishing, dyeing, drying and coating technologies manufacturer Br\u00fcckner welcomed the Covid-19 pandemic with a full order book and a well-functioning system. For this reason, the company did not experience any problems in the production process, and continued to provide the necessary support to its […]<\/p>\n","protected":false},"author":8,"featured_media":38068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9824],"tags":[10255,10369],"class_list":{"0":"post-38072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finishing","8":"tag-finishing-en","9":"tag-textile-news-en"},"yoast_head":"\nBr\u00fcckner overcomes the pandemic with functioning system - Textilegence<\/title>\n<meta name=\"description\" content=\"Br\u00fcckner overcomes the pandemic with a well-functioning system. 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It focuses on the textile industry and sub-segments. The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.\",\"email\":\"editor@textilegence.com\",\"telephone\":\"+90 212 442 24 12\",\"legalName\":\"Textilegence Mag and Digital Platform\",\"foundingDate\":\"2013-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/1c3977109f8a6e1e2b95678836d75cb7\",\"name\":\"Fatih Cengiarslan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fatih-cengiarslan.jpg\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fatih-cengiarslan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fatih-cengiarslan.jpg\",\"caption\":\"Fatih Cengiarslan\"},\"description\":\"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. 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