{"id":38416,"date":"2020-08-21T16:40:15","date_gmt":"2020-08-21T13:40:15","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=38416"},"modified":"2020-08-21T16:41:04","modified_gmt":"2020-08-21T13:41:04","slug":"uster-technologies-put-customers-in-focus-in-pandemic","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/uster-technologies-put-customers-in-focus-in-pandemic\/","title":{"rendered":"Uster Technologies put customers in focus in pandemic"},"content":{"rendered":"

Uster Technologies, one of the leading manufacturers<\/a> in the world with its solutions<\/a> for quality testing, monitoring and managing, adds value to the industry with its \u201cThink Quality\u201d principle. In the Covid-19 pandemic which affected all global markets from the first half of 2020, the company took a solid stance with the power of 70 years of experience. We had an interview with Sivakumar Narayanan, Uster Technologies Vice President of Marketing and Business Development, about the measures taken and the work carried out by Uster.<\/p>\n

Disclosing that they started to experience the impact of the pandemic in January with their colleagues from China, Sivakumar Narayanan said that they took early measures thanks to the alerts of their colleagues. Stating that they have implemented security measures such as working from home as of February, Narayanan said; \u201cWe enforced strict measures to keep our employees safe therefore we could continue with our order fulfilment activities all this time. Overall, all operations were enabled and continued\u201d.<\/p>\n

Pointing out that the pandemic has disrupted the lives of not only companies and businesses, but also people, Narayanan; \u201cWe are proud that our organisation and our colleagues have managed to deal with the disruptions with flexibility and agility\u201d.<\/p>\n

Fiscal year 2020 contains challenges and unknowns<\/strong><\/h2>\n

Sivakumar Narayanan said that while the last financial year had become a good year for Uster, the new financial year which has started on April 1st is a different challenge and quite unknown. Narayanan argued that it has been tough for the global economy and the textile industry as a whole. Narayanan said; \u201cSince we do not know how long the crisis situation will last and impact our industry, we just need to adapt to changing conditions. Theoretically we were aware of it, but practically now we are exercising it \u2013 is to implement short-term planning\u201d.<\/p>\n

Noting that they used to run on a yearly plan with some milestones for calibrating, Narayanan said that now, they are running on a shorter-term planning. \u201cWe are also focussed on progressing with relevant innovations while being very mindful about costs;\u201d said Narayanan and emphasized that they are focused more on helping customers, during this challenging time; rather than discussing about business and expansion.<\/p>\n

Narayanan stated that online trainings for customers were another way to create value and also to stay in touch when visits weren\u2019t possible. He continued his words saying; \u201cIn normal times, we are running behind the clock; but this crisis has provided us a unique opportunity to become a little bit more reflective, selective, and adaptive to our plans to bring real value to our customers. It is also a good time to test our values; which drive the organization, and to live them more vividly than before. So, it is a good opportunity to reflect, to distil and to become a little bit more human\u201d.<\/p>\n

It is more realistic to expect recovery in 2021<\/strong><\/h2>\n

When we asked how the textile industry will come out of this crisis environment; Sivakumar Narayanan expressed that first of all we need a medical solution to support and sustain any recovery. He argued that we have to be realistic about what this recovery will look like; assuming that the situation won\u2019t improve much before next year. Narayanan;<\/p>\n

\u201cWe have had a break-down in consumer consumption and beside that a big economic damage causes in the whole world. There is no country which could compensate for the demand; and the markets booming as we had in 2008 and 2009. This damage is deeper and harder to get out. The recovery will be slow and take at least a couple of years. It\u2019s also reasonable to assume that it\u2019s not going back to 2018 level; or early 2019 level if you think that is a normal. We\u2019ll have a different post-Corona normal; not at the same high level as existing before, at least in the initial period\u201d.<\/p>\n

\"Uster
Uster Technologies put customers in focus in pandemic – Sivakumar Narayanan<\/figcaption><\/figure>\n

Noting that the textile is a seasoned industry that has adapted over many such crises; Sivakumar Narayanan stated that the sector is driven by economic prosperity and technological progress. Narayanan completed his interview with Textilegence as follows; \u201cThe experience from the past and the needs for the future show that textiles will continue to adapt, evolve and grow. The industry is entering a phase where automation, sustainability themes, functional and technical applications will drive its future. In that sense I am quite optimistic about the long-term prospects of the industry. As Uster Technologies, we will continue to contribute to the development of the industry\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uster Technologies, one of the leading manufacturers in the world with its solutions for quality testing, monitoring and managing, adds value to the industry with its \u201cThink Quality\u201d principle. In the Covid-19 pandemic which affected all global markets from the first half of 2020, the company took a solid stance with the power of 70 […]<\/p>\n","protected":false},"author":8,"featured_media":38412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9859],"tags":[12455,12487,10369],"class_list":{"0":"post-38416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topical","8":"tag-auxiliary-materials-en","9":"tag-sivakumar-narayanan-en","10":"tag-textile-news-en"},"yoast_head":"\nUster Technologies put customers in focus in pandemic - Textilegence<\/title>\n<meta name=\"description\" content=\"Uster Technologies, one of the leading manufacturers in the world with its solutions for quality testing, monitoring and managing, adds...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/uster-technologies-put-customers-in-focus-in-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uster Technologies put customers in focus in pandemic\" \/>\n<meta property=\"og:description\" content=\"Uster Technologies, one of the leading manufacturers in the world with its solutions for quality testing, monitoring and managing, adds value to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/uster-technologies-put-customers-in-focus-in-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-21T13:40:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-21T13:41:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2020\/08\/uster-textilegence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fatih Cengiarslan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fatih Cengiarslan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/\"},\"author\":{\"name\":\"Fatih Cengiarslan\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/1c3977109f8a6e1e2b95678836d75cb7\"},\"headline\":\"Uster Technologies put customers in focus in pandemic\",\"datePublished\":\"2020-08-21T13:40:15+00:00\",\"dateModified\":\"2020-08-21T13:41:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/\"},\"wordCount\":776,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/uster-textilegence.jpg\",\"keywords\":[\"auxiliary materials\",\"sivakumar narayanan\",\"textile news\"],\"articleSection\":[\"Topical\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/uster-technologies-put-customers-in-focus-in-pandemic\\\/\",\"name\":\"Uster Technologies put customers in focus in pandemic - 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. CNNTURK\u2019 kanal\u0131nda staj\u0131n\u0131 tamamlad\u0131ktan sonra Referans Gazetesi\u2019nde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2 y\u0131l sonra Textilegence markas\u0131yla tekstil end\u00fcstrisine y\u00f6nelik kendi medyas\u0131n\u0131 kurdu. \u015eu anda Textilegence.com, Printing3D ve NEFA PR Ajans\u0131\u2019n\u0131n 12 y\u0131ld\u0131r y\u00f6netimini yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/fatih-cengiarslan-32352265\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/38416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=38416"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/38416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/38412"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=38416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=38416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=38416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}