{"id":39687,"date":"2021-02-10T15:41:07","date_gmt":"2021-02-10T12:41:07","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=39687"},"modified":"2021-02-11T16:05:44","modified_gmt":"2021-02-11T13:05:44","slug":"matset-brings-kornit-together-again-with-the-turkish-market","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/matset-brings-kornit-together-again-with-the-turkish-market\/","title":{"rendered":"MatSet brings Kornit together again with the Turkish market"},"content":{"rendered":"

Global brand of digital textile solutions Kornit Digital decided to continue their journey in the Turkish market with MatSet; one of the most established companies<\/a> in the industry. With the newly signed representation agreement, the MatSet Group will carry out sales and after-sales services of all printing<\/a> machines and consumables of Kornit Digital. MatSet has a strong position in the market with the brands it represents in printing and advertising, and brings Kornit and its subsidiary MatTex for textile printing solutions. All of Kornit’s direct-to-garment printing (DTG) and direct-to-fabric (DTF) solutions will be represented by MatTex and service will be provided for these solutions.<\/p>\n

MatSet General Manager Do\u011fu Pabu\u00e7\u00e7uo\u011flu said that MatSet has been serving the printing industry for nearly 50 years. Reminding that they have important brands such as HP Indigo and AGFA in their portfolio, Pabu\u00e7\u00e7uo\u011flu underlined that they have strong ties with the Turkish printing industry. Pabu\u00e7\u00e7uo\u011flu stated that they have been meeting with Kornit since August 2020, and summarized the process as follows;<\/p>\n

\u201cRecently, after renewing their management and vision, Kornit Digital has embarked on a new quest to be more active in Turkish market. MatSet\u2019s ability to provide printing solutions and after-sales service through our Istanbul, Ankara and Izmir offices throughout Turkey attracted the attention of the Kornit. During our meetings, we evaluated how we can offer Kornit’s innovative printing solutions for the textile industry. Since we are selling AGFA’s films, we already had some familiarity with the textile industry, but we will be in this field for the first time in digital terms. Therefore, the first thing we did as soon as we reached an agreement with Kornit was to create our technical service, even before the sales department. Our technical service and sales department have received training on both the textile industry and Kornit solutions\u201d.<\/p>\n

Kornit Digital has serious potential in DTG and DTF markets<\/strong><\/h2>\n

Do\u011fu Pabu\u00e7\u00e7uo\u011flu commented on the technical superiority and application advantages of Kornit Digital\u2019s direct-to-garment printing (DTG) and direct-to-fabric printing (DTF) solutions. \u201cWith the pandemic, the transformation in the market has accelerated, companies are now struggling to compete with a single production method. We see a serious interest in our DTG solutions in the printing and promotion industry. Our DTF solutions stand out as a real alternative to conventional production in textile printing. We will proceed in these two segments of the Turkish Market,\u201d said Do\u011fu Pabu\u00e7\u00e7uo\u011flu, and noted that they will contribute to the expansion of the industry and the digital market.<\/p>\n

Pointing out that there has been a transformation in the textile industry, Pabu\u00e7\u00e7uo\u011flu stated that as the number of ordered pieces decreased, the variety increased, and the lead times were shortened. Pabu\u00e7\u00e7uo\u011flu; \u201cThe era of producing and selling one type in high volumes is now over. European markets are expected to recover starting in March. In addition, there was a serious boom in sales through e-commerce. All these show us that the logic of production has changed and the transition to job shop production has taken place. Moreover, the demands on sustainability and resource conservation are increasing. Providing a water free printing process in one step, Kornit Digital solutions will be the first choice of Turkish textile manufacturers with their user-friendly features\u201d.<\/p>\n

For a successful investment, the right machine is more important than the price <\/strong><\/h2>\n

Indicating that they will strengthen Kornit\u2019s brand perception in Turkey and show that MatSet is standing this brand, Do\u011fu Pabu\u00e7\u00e7uo\u011flu said; \u201c2021 will be the year of Kornit to meet with the Turkish textile industry again\u201d. Pabu\u00e7\u00e7uo\u011flu continued his words as follows; \u201cAs the new representative, we will increase its recognition in the market much further, show the necessary attention and change the brand\u2019s view. Kornit shares our determination in this matter and supports us. For this, we will start working with existing customers and put the machines back on production. We will present the combined power of Kornit and MatSet to all our customers\u201d.<\/p>\n

Pabu\u00e7\u00e7uo\u011flu emphasized that the price is not as important as it is thought in machinery investment, and that the operating cost and return on investment should be more considered. Pabu\u00e7\u00e7uo\u011flu stated that the needs of the customer were first determined during the purchasing process and solutions were offered accordingly, and the advantages of Kornit will be explained to the customers with comprehensive cost comparisons. Pabu\u00e7\u00e7uo\u011flu; \u201cWe help our customers to select machines according to the job rather than looking for machines by price. Because the desired results cannot be obtained without the right machines. As MatSet, we are working not to sell more machines, but to sell the right machines. This was the most important factor that enabled us to gain confidence in the market. The other factor is that we provide fast and comprehensive service after sales\u201d.<\/p>\n

\"MatSet
MatSet brings Kornit together again with the Turkish market<\/figcaption><\/figure>\n

MatTex and textile showroom at the service of the industry<\/strong><\/h2>\n

Expressing that Kornit has implemented large business associations with e-commerce platform and retail brands in US and UK, Do\u011fu Pabu\u00e7\u00e7uo\u011flu noted that a step has not been taken in this direction yet and a significant potential is waiting for them in Turkey.<\/p>\n

Pointing out that fairs could not be organized and promotional activities could not be realized due to the restrictions during the pandemic, Pabu\u00e7\u00e7uo\u011flu emphasized that they will carry out alternative promotional activities and work to commit the cooperation of MatSet and Kornit Digital in memories. Pabu\u00e7\u00e7uo\u011flu informed that printing materials such as inks and print heads will be ready in stock, and added that Kornit printing solutions will be exhibited and sample printing requests will be answered in their expanded showroom.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global brand of digital textile solutions Kornit Digital decided to continue their journey in the Turkish market with MatSet; one of the most established companies in the industry. With the newly signed representation agreement, the MatSet Group will carry out sales and after-sales services of all printing machines and consumables of Kornit Digital. MatSet has […]<\/p>\n","protected":false},"author":8,"featured_media":39683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12428],"tags":[10234,12452],"class_list":{"0":"post-39687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertorial","8":"tag-digital-printing","9":"tag-printing-news"},"yoast_head":"\nMatSet brings Kornit together again with the Turkish market - Textilegence<\/title>\n<meta name=\"description\" content=\"Global brand of digital textile solutions Kornit Digital decided to continue their journey in the Turkish market with MatSet; one of the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/matset-brings-kornit-together-again-with-the-turkish-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MatSet brings Kornit together again with the Turkish market\" \/>\n<meta property=\"og:description\" content=\"Global brand of digital textile solutions Kornit Digital decided to continue their journey in the Turkish market with MatSet; 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It focuses on the textile industry and sub-segments. The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.\",\"email\":\"editor@textilegence.com\",\"telephone\":\"+90 212 442 24 12\",\"legalName\":\"Textilegence Mag and Digital Platform\",\"foundingDate\":\"2013-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/1c3977109f8a6e1e2b95678836d75cb7\",\"name\":\"Fatih Cengiarslan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fatih-cengiarslan.jpg\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fatih-cengiarslan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fatih-cengiarslan.jpg\",\"caption\":\"Fatih Cengiarslan\"},\"description\":\"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. 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