{"id":44888,"date":"2022-02-18T15:14:43","date_gmt":"2022-02-18T12:14:43","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=44888"},"modified":"2022-02-18T15:14:49","modified_gmt":"2022-02-18T12:14:49","slug":"adidas-chooses-ntxs-waterless-dyeing-solution","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/adidas-chooses-ntxs-waterless-dyeing-solution\/","title":{"rendered":"Adidas chooses NTX\u2122\u2019s waterless dyeing solution"},"content":{"rendered":"\n

NTX\u2122, offering innovative textile solutions, announced that NTX\u2122<\/a> Cooltrans\u2122 is ready for production and Adidas is the first major customer<\/a>. The revolutionary waterless colouration technology for the textile industry’s effort to decarbonize <\/a>and reduce excessive water consumption was obtained as a result of merging innovations in chemistry and machinery to deliver precise and accurate colouration of nearly any fabric material. The technology does not require heat, reducing water use by up to 90% and dye use by up to 40%. It also offers uncompromised colour fastness and functional performance while preserving the hand feel.<\/p>\n\n\n\n

Adidas will use NTX\u2122 Cooltrans\u2122 for the first time in its Fall Winter 2022 collection<\/h2>\n\n\n\n

Adidas, the first major customer of NTX\u2122, has confirmed that the products produced with NTX\u2122 Cooltrans\u2122 will be included in the upcoming 2022 Fall and Winter collection for the first time. Adidas announced its \u2018Own the Game\u2019 strategy and decarbonisation commitments on March 10, 2021, and identified waterless technologies as a key enabler in achieving these ambitious goals. NTX\u2122 Cooltrans\u2122 has been selected as the first such technology to be integrated at scale within the Adidas supply chain.<\/p>\n\n\n\n

NTX\u2122 Cooltrans\u2122 completely transforms the way dyeing works<\/h2>\n\n\n\n

Fashion industry consumes around 80 billion cubic meters of water per year while around 2.7 billion people around the world experience water scarcity. NTX\u2122 Chairman and Co-Founder, Kalvin Chong stated that for decades now, the industry has been chasing the elusive goal to reduce the startling amount of water and energy required in the textile dyeing process and that they have finally turned the corner. Chong said; \u201cThe really exciting thing is the cost-competitive aspect of implementing NTX\u2122 Cooltrans\u2122 into the value chain for our brand partners. The savings associated with lower energy requirements and water usage allow us to bring this game-changing innovation to ecology conscious consumers around the globe without impacting the manufacturing costs of the final products\u201d. The company also highlighted that the dramatic improvements NTX\u2122 Cooltrans\u2122 brings to the industry are not limited to energy and resource usage.<\/p>\n\n\n\n

The introduction of NTX\u2122 Cooltrans\u2122 completely transforms the way dyeing works and opens up a whole new spectrum of materials for fashion brands to work with. The colouration process with NTX\u2122 Cooltrans\u2122 no longer works like the millennia-old hot temperature dye baths that require the mixing of cloth to achieve the desired output. NTX\u2122 Cooltrans\u2122 eliminates the tension and strain put on the materials and offers an ideal solution for use with finer, lighter and more delicate materials.<\/p>\n\n\n\n

\"\"
Adidas chooses NTX\u2122\u2019s waterless dyeing solution<\/figcaption><\/figure><\/div>\n\n\n\n

Facilities with NTX\u2122 Cooltrans\u2122 technology are quieter<\/h2>\n\n\n\n

The new dyeing environment also brings a welcome change to on-the-ground personnel involved in the colouration process and the surrounding community. The new NTX\u2122 Cooltrans\u2122 technology ready plants are compliant or exceed the rigorous guidelines restricting substances in chemical formulations which are used in the raw material and product manufacturing processes set forth by mRSL and ZDHC. These new facilities, completely different from traditional dyeing facilities. They are quieter, require less energy and eliminate the need for dangerous chemicals, making the facilities much safer and comfortable places to work in.<\/p>\n\n\n\n

The entirety of NTX\u2122 production plants exclusively implement NTX\u2122 Cooltrans\u2122 technology. The company further stated that existing NTX\u2122 Cooltrans\u2122 production capacity in China (online since December 2020), and Cambodia (November 2021) will be expanded with the addition of a plant in Indonesia and several Vietnam facilities in 2022. The company also signalled its intention to continue to invest in R&D and production facilities to help meet the Fashion Industry Charter for Climate Action commitment – launched at COP24 in Katowice, Poland in December 2018, and renewed at COP26 in Glasgow, UK, in November 2021 – aimed at halving emissions over the next decade.<\/p>\n","protected":false},"excerpt":{"rendered":"

NTX\u2122, offering innovative textile solutions, announced that NTX\u2122 Cooltrans\u2122 is ready for production and Adidas is the first major customer. The revolutionary waterless colouration technology for the textile industry’s effort to decarbonize and reduce excessive water consumption was obtained as a result of merging innovations in chemistry and machinery to deliver precise and accurate colouration […]<\/p>\n","protected":false},"author":2,"featured_media":44884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14912],"tags":[10582,14931,14996,11143,10369],"class_list":{"0":"post-44888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-times","8":"tag-adidas-en","9":"tag-green-times","10":"tag-ntx-cooltrans","11":"tag-sustainability-en","12":"tag-textile-news-en"},"yoast_head":"\nAdidas chooses NTX\u2122\u2019s waterless dyeing solution - Textilegence<\/title>\n<meta name=\"description\" content=\"NTX\u2122, offering innovative textile solutions, announced that NTX\u2122 Cooltrans\u2122 is ready for production and Adidas is the first major customer...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/adidas-chooses-ntxs-waterless-dyeing-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas chooses NTX\u2122\u2019s waterless dyeing solution\" \/>\n<meta property=\"og:description\" content=\"NTX\u2122, offering innovative textile solutions, announced that NTX\u2122 Cooltrans\u2122 is ready for production and Adidas is the first major customer. 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