{"id":49954,"date":"2022-09-16T14:11:32","date_gmt":"2022-09-16T11:11:32","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=49954"},"modified":"2022-09-16T14:11:36","modified_gmt":"2022-09-16T11:11:36","slug":"allbirds-releases-its-new-plant-based-sneaker","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/allbirds-releases-its-new-plant-based-sneaker\/","title":{"rendered":"Allbirds releases its new plant-based sneaker"},"content":{"rendered":"\n

Allbirds, a leading shoe and apparel brand<\/a>, created Plant Pacer Sneaker with the innovative plant-based material MIRUM\u00ae by Natural Fiber Welding, Inc. (NFW). MIRUM\u00ae allows the brand to step further into lifestyle footwear with a 100% plastic-free, sustainable <\/a>material, and also presents a first in the footwear category by using rice hulls, which is an abundant resource, to make new modes of expression. The global launch of the Plant Pacer, available in both Natural White and Dreamy Green, is the culmination of a partnership between Allbirds and NFW first announced in early 2021, when Allbirds invested $2 million as part of NFW\u2019s Series A. <\/p>\n\n\n\n

\u201cAllbirds are going to continue stretching the limits of sustainable footwear\u201d<\/h2>\n\n\n\n

Saying; \u201cFor way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting established ways of doing things and costs before the environment,\u201d Allbirds co-Founder and co-CEO Tim Brown noted that they wanted to put an end to that, which led them to create the Plant Pacer. Brown added that through the innovative use of natural materials, like Plant Leather and others, they are going to continue stretching the limits of sustainable footwear.<\/p>\n\n\n

\n
\"\"
MIRUM can also be used in various categories from handbags and watch straps, to automotive interiors as well as footwear<\/figcaption><\/figure>\n<\/div>\n\n\n

Vice President Natural Fiber Welding and General Manager MIRUM Business Oihana Elizalde disclosed: \u201cSince the beginning, Allbirds has focused on building exceptional products with naturally derived materials instead of petroleum-based synthetics and has been a leading and loud voice towards the need to move the footwear industry in a more sustainable direction.\u201d Elizalde noted that partnering with the Allbirds team to scale MIRUM in footwear and together drive the entire industry toward plastic-free solutions was a no-brainer, saying; \u201cWe are excited about this first launch and the ongoing collaboration with Allbirds to keep pushing the boundaries of sustainable footwear.\u201d<\/p>\n\n\n\n

From rice hulls to sneakers, handbags and more<\/h2>\n\n\n\n

MIRUM contains rice hulls, one of the most prevalent sources of agricultural waste in the world, and is made only from natural materials instead of petroleum and requires no tanning. The versatility of MIRUM represents an important opportunity for designers seeking creative expression and unparalleled sustainability to turn agricultural side streams and other regional natural ingredients into beautiful, functional, and high-performing products. The plant-based leather can also be used in various categories from handbags and watch straps, to automotive interiors as well as footwear.<\/p>\n","protected":false},"excerpt":{"rendered":"

Allbirds, a leading shoe and apparel brand, created Plant Pacer Sneaker with the innovative plant-based material MIRUM\u00ae by Natural Fiber Welding, Inc. (NFW). MIRUM\u00ae allows the brand to step further into lifestyle footwear with a 100% plastic-free, sustainable material, and also presents a first in the footwear category by using rice hulls, which is an […]<\/p>\n","protected":false},"author":8,"featured_media":49949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14912],"tags":[15078,14931,11143,10369],"class_list":{"0":"post-49954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-times","8":"tag-allbirds","9":"tag-green-times","10":"tag-sustainability-en","11":"tag-textile-news-en"},"yoast_head":"\nAllbirds releases its new plant-based sneaker - Textilegence<\/title>\n<meta name=\"description\" content=\"Allbirds, a leading shoe and apparel brand, created Plant Pacer Sneaker with the innovative plant-based material...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/allbirds-releases-its-new-plant-based-sneaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allbirds releases its new plant-based sneaker\" \/>\n<meta property=\"og:description\" content=\"Allbirds, a leading shoe and apparel brand, created Plant Pacer Sneaker with the innovative plant-based material MIRUM\u00ae by Natural Fiber Welding, Inc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/allbirds-releases-its-new-plant-based-sneaker\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T11:11:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T11:11:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2022\/09\/allbirds-textilegence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fatih Cengiarslan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fatih Cengiarslan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/\"},\"author\":{\"name\":\"Fatih Cengiarslan\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/1c3977109f8a6e1e2b95678836d75cb7\"},\"headline\":\"Allbirds releases its new plant-based sneaker\",\"datePublished\":\"2022-09-16T11:11:32+00:00\",\"dateModified\":\"2022-09-16T11:11:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/\"},\"wordCount\":407,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/allbirds-textilegence.jpg\",\"keywords\":[\"allbirds\",\"green times\",\"sustainability\",\"textile news\"],\"articleSection\":[\"Green Times\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/allbirds-releases-its-new-plant-based-sneaker\\\/\",\"name\":\"Allbirds releases its new plant-based sneaker - 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Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. CNNTURK\u2019 kanal\u0131nda staj\u0131n\u0131 tamamlad\u0131ktan sonra Referans Gazetesi\u2019nde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2 y\u0131l sonra Textilegence markas\u0131yla tekstil end\u00fcstrisine y\u00f6nelik kendi medyas\u0131n\u0131 kurdu. \u015eu anda Textilegence.com, Printing3D ve NEFA PR Ajans\u0131\u2019n\u0131n 12 y\u0131ld\u0131r y\u00f6netimini yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/fatih-cengiarslan-32352265\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/49954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=49954"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/49954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/49949"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=49954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=49954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=49954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}