{"id":50630,"date":"2022-10-20T14:14:42","date_gmt":"2022-10-20T11:14:42","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=50630"},"modified":"2022-10-20T14:14:47","modified_gmt":"2022-10-20T11:14:47","slug":"decathlon-reverses-shopping-with-nolhtaced","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/decathlon-reverses-shopping-with-nolhtaced\/","title":{"rendered":"Decathlon reverses shopping with ‘Nolhtaced’"},"content":{"rendered":"\n

The sports retail <\/a>chain Decathlon is changing its name to Nolhtaced in reverse (pronounced Noltakket), for a month, where the customers can shop in reverse, in Belgium. Besides buying sports equipment, customers can sell old or unused sports equipment, even if they did not buy it at the brand\u2019s <\/a>store, and Decathlon repairs it and then resells it with a warranty. The customers receive the value of the sports equipment in Decathlon purchase coupons that are valid for no less than two years, and they can spend these on the new assortment, the second-hand assortment, or the rentals offered by the sports retail chain.<\/p>\n\n\n\n

Demand for second-hand goods is on the rise in Belgium. In a recent survey the company commissioned from research agency Indiville, 30% of more than 1,000 Belgians said they were putting off buying new sportswear and equipment due to the increased cost of living. Of these, 20% reported buying second-hand equipment and 15% pre-owned sportswear.<\/p>\n\n\n\n

Decathlon explains that its aim is to use the large-scale campaign to expand its second-hand assortment to keep up with the demand, and to reuse as many items as possible to reduce the impact on its environment and prevent waste. Its second-hand offer provides consumers with reduced purchasing power with the chance to buy quality sports equipment at a lower price. This year alone, Decathlon bought back 26,000 items during the test phase. The sports retail chain accepts all sports gear except hygiene products, such as underwear, swimwear, or socks and safety products, such as bicycle helmets or products that are too worn or damaged.<\/p>\n\n\n

\n
\"\"
Decathlon reverses shopping with ‘Nolhtaced’<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cNolhtaced is more than a marketing stunt\u201d<\/h2>\n\n\n\n

Nolhtaced Belgium second-hand manager Arnaud De Coster reminded that Decathlon started out 25 years ago in Belgium intending to make sports and exercise accessible to as many Belgians as possible, saying: \u201cThat mission is unchanged, but times do. We also want to ensure that everyone can exercise in an environmentally conscious way. So, to grow sustainably, we are fully committed to our buy-back service, second-hand goods, rentals, and repairs. At first glance, this name change to Nolhtaced may just seem like a marketing stunt. But our main goal is to make our buy-back service known to the widest possible audience so that as many people as possible reuse as many items as possible, lower the threshold for second-hand goods, and increase purchasing power.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

The sports retail chain Decathlon is changing its name to Nolhtaced in reverse (pronounced Noltakket), for a month, where the customers can shop in reverse, in Belgium. Besides buying sports equipment, customers can sell old or unused sports equipment, even if they did not buy it at the brand\u2019s store, and Decathlon repairs it and […]<\/p>\n","protected":false},"author":2,"featured_media":50626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16101],"tags":[16107,16111,10369],"class_list":{"0":"post-50630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion-and-retail","8":"tag-decathlon","9":"tag-fashion-and-retail","10":"tag-textile-news-en"},"yoast_head":"\nDecathlon reverses shopping with 'Nolhtaced' - Textilegence<\/title>\n<meta name=\"description\" content=\"The sports retail chain Decathlon is changing its name to Nolhtaced in reverse (pronounced Noltakket), for a month, where the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/decathlon-reverses-shopping-with-nolhtaced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon reverses shopping with 'Nolhtaced'\" \/>\n<meta property=\"og:description\" content=\"The sports retail chain Decathlon is changing its name to Nolhtaced in reverse (pronounced Noltakket), for a month, where the customers can shop in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/decathlon-reverses-shopping-with-nolhtaced\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T11:14:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-20T11:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2022\/10\/decathlon-textilegence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Engin Buz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Engin Buz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/\"},\"author\":{\"name\":\"Engin Buz\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/46ccc7bfc34edbc7d46b6b189f88849f\"},\"headline\":\"Decathlon reverses shopping with ‘Nolhtaced’\",\"datePublished\":\"2022-10-20T11:14:42+00:00\",\"dateModified\":\"2022-10-20T11:14:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/decathlon-textilegence.jpg\",\"keywords\":[\"Decathlon\",\"Fashion and Retail\",\"textile news\"],\"articleSection\":[\"Fashion and Retail\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/decathlon-reverses-shopping-with-nolhtaced\\\/\",\"name\":\"Decathlon reverses shopping with 'Nolhtaced' - 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Engin Buz halen ba\u015fta tekstil ve dijital bask\u0131 end\u00fcstrileri olmak \u00fczere ekonomi haberleri haz\u0131rlamaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/engin-buz-6190799a\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/engin-buz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/50630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=50630"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/50630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/50626"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=50630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=50630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=50630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}