{"id":59272,"date":"2024-07-24T11:24:17","date_gmt":"2024-07-24T08:24:17","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=59272"},"modified":"2024-07-24T11:24:28","modified_gmt":"2024-07-24T08:24:28","slug":"efficiency-in-packaging-design-increases-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/efficiency-in-packaging-design-increases-with-artificial-intelligence\/","title":{"rendered":"Efficiency in packaging design increases with artificial intelligence"},"content":{"rendered":"\n

Artificial intelligence (AI), one of the most invested technologies today, is increasing its use in packaging<\/a> design. Brands that want to create more memorable works with minimum effort are integrating AI technologies into their entire design processes. AI applications that automate stages such as quality control and process automation allow designers to create attractive packaging designs in minutes by analysing large data sets such as consumer preferences. And so forth, this technology, which offers brands advantages such as flexibility in creativity and speeding up the workflow, allows the packaging design to resonate with the target audience. AI applications are preferred in many areas from production to logistics, meanwhile providing several advantages in packaging design. It makes the entire packaging process more efficient; from the material of the packaging to its size, from the use of visuals to fonts.<\/p>\n\n\n\n

Stating that packaging designed with artificial intelligence is visible not only on the shelf but in every environment, Tasarist<\/a> Creative Director Musa \u00c7elik explains the 3 advantages of packaging designs supported by AI technologies as follows:<\/p>\n\n\n\n

Sustainable packaging options<\/strong><\/h2>\n\n\n\n

As environmental concerns increase, businesses are turning to environmentally friendly packaging solutions. AI offers environmentally friendly options to minimise the ecological impact of packaging materials. Additionally, AI reduces material use and waste in packaging designs, with a minimal carbon footprint.<\/p>\n\n\n

\n
\"Tasarist
Tasarist Creative Director Musa \u00c7elik Image Source: Tasarist<\/figcaption><\/figure>\n<\/div>\n\n\n

A comprehensive optimization of the design development process<\/strong><\/h2>\n\n\n\n

Artificial intelligence enables packaging designers to achieve better results with minimal effort. By optimizing the design development process, AI enables the practical and cost-effective creation of packaging prototypes. Thus, packaging developers can test different design versions and identify the best and most creative option. In addition to saving time, artificial intelligence also allows optimization of the design quality of printed packaging and labels.<\/p>\n\n\n\n

Streamlining an engaging and personalized design process<\/strong><\/h2>\n\n\n\n

Another advantage of this technology is that it makes it much easier to implement immersive designs and introduce the packaging to consumers in real time. Artificial intelligence also responds to the desire for personalization, a major trend in consumer behaviour. It enables creation of meaningful packaging designs based on customer behaviour and sales success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence (AI), one of the most invested technologies today, is increasing its use in packaging design. Brands that want to create more memorable works with minimum effort are integrating AI technologies into their entire design processes. AI applications that automate stages such as quality control and process automation allow designers to create attractive packaging […]<\/p>\n","protected":false},"author":8,"featured_media":59266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16099],"tags":[],"class_list":{"0":"post-59272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging"},"yoast_head":"\nEfficiency in packaging design increases with artificial intelligence - Textilegence<\/title>\n<meta name=\"description\" content=\"Artificial intelligence (AI), one of the most invested technologies today, is increasing its use in packaging design. 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. CNNTURK\u2019 kanal\u0131nda staj\u0131n\u0131 tamamlad\u0131ktan sonra Referans Gazetesi\u2019nde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2 y\u0131l sonra Textilegence markas\u0131yla tekstil end\u00fcstrisine y\u00f6nelik kendi medyas\u0131n\u0131 kurdu. \u015eu anda Textilegence.com, Printing3D ve NEFA PR Ajans\u0131\u2019n\u0131n 12 y\u0131ld\u0131r y\u00f6netimini yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/fatih-cengiarslan-32352265\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/59272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=59272"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/59272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/59266"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=59272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=59272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=59272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}