{"id":59810,"date":"2024-09-19T12:11:48","date_gmt":"2024-09-19T09:11:48","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=59810"},"modified":"2024-09-19T12:15:25","modified_gmt":"2024-09-19T09:15:25","slug":"woolmark-aims-nature-positive-industry-with-its-new-vision","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/woolmark-aims-nature-positive-industry-with-its-new-vision\/","title":{"rendered":"Woolmark aims nature-positive industry with its new vision"},"content":{"rendered":"\n

Woolmark, the strongest player<\/a> in the global wool market, launched Woolmark+, a vision designed to unite woolgrowers, supply chain and brands in ensuring a sustainable<\/a> future for the wool industry. This represents an important step at a pivotal moment for the global fashion industry, which faces increasing demands to adopt sustainable practices amid regulatory and consumer pressure.<\/p>\n\n\n\n

Woolmark+ aims to accelerate low-impact production, promote circularity and enhance animal wellbeing and woolgrower livelihoods. The roadmap sets out 13, practical initiatives intended to empower nature regeneration, reduce carbon emissions and optimise productivity. This approach not only supports woolgrowers in meeting their business objectives but also aligns with the increasing commitment from brands to mitigate Scope 3 emissions and bolster supply chain sustainability.<\/p>\n\n\n\n

Among the highlight initiatives of Woolmark+ are the insetting program, methane emissions reduction in livestock, nature-positive farming specification, nature-positive impact program and Woolmark recycled.<\/p>\n\n\n\n

Looking beyond net zero, to nature-positive<\/strong><\/h2>\n\n\n\n

By avoiding carbon tunnel vision and targeting nature-positive, Woolmark highlights the co-benefits of wool-growing for both nature and livelihoods. Nature positive is defined as halting and reversing nature loss by 2030, measured from a baseline of 2020, with approaches to restoration optimised for carbon sequestration, biodiversity recovery and livelihood benefits.<\/p>\n\n\n\n

\u201cWith more than 60 years of experience, Woolmark understands the nuances of the textile industry and is dedicated to driving its success by aligning economic prosperity with positive ecological and social impact,\u201d explained John Roberts, Managing Director, The Woolmark Company. \u201cWoolgrowers in Australia are stewards of over 65 million hectares of land, and they can play a critical role in the global transition to a low-emission, nature-positive market. Their commitment to nature needs to be well recognised and supported to demonstrate the wool industry\u2019s role in supporting and enhancing biodiversity, beyond net zero targets.\u201d<\/p>\n\n\n

\n
\"Woolmark+
Woolmark+ aims to accelerate low-impact production, promote circularity and enhance animal wellbeing and woolgrower livelihoods Image Source: Woolmark<\/figcaption><\/figure>\n<\/div>\n\n\n

Woolmark+ was designed with woolgrowers for the benefit of all<\/strong><\/h2>\n\n\n\n

At its core, Woolmark+ focuses on supporting the livelihoods of woolgrowers in their role as stewards of nature. Through research, training, and the development of new tools and investment avenues, the initiatives help woolgrowers to enhance climate resilience, reduce carbon emissions, foster biodiversity, and progress animal wellbeing. The Carbon Storage Partnership is just one example of how Woolmark is collaboratively investing to identify effective and appropriate techniques for woolgrowers to reduce greenhouse gas (GHG) emissions, while building biodiversity and improving productivity. The project is due to finish in 2025; on-farm modelling is under way and case studies for various regional zones have been completed.<\/p>\n\n\n\n

Alongside environmental stewardship, the roadmap promotes a holistic, nature-positive approach through the development of supply chain programs that aim to advance circularity, while ensuring demand for wool.<\/p>\n","protected":false},"excerpt":{"rendered":"

Woolmark, the strongest player in the global wool market, launched Woolmark+, a vision designed to unite woolgrowers, supply chain and brands in ensuring a sustainable future for the wool industry. This represents an important step at a pivotal moment for the global fashion industry, which faces increasing demands to adopt sustainable practices amid regulatory and […]<\/p>\n","protected":false},"author":26,"featured_media":59806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14912],"tags":[14931,11143,10369,10966],"class_list":{"0":"post-59810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-times","8":"tag-green-times","9":"tag-sustainability-en","10":"tag-textile-news-en","11":"tag-woolmark-en"},"yoast_head":"\nWoolmark aims nature-positive industry with its new vision - Textilegence<\/title>\n<meta name=\"description\" content=\"Woolmark, the strongest player in the global wool market, launched Woolmark+, a vision designed to unite woolgrowers, supply chain and...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/woolmark-aims-nature-positive-industry-with-its-new-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woolmark aims nature-positive industry with its new vision\" \/>\n<meta property=\"og:description\" content=\"Woolmark, the strongest player in the global wool market, launched Woolmark+, a vision designed to unite woolgrowers, supply chain and brands in ensuring\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/woolmark-aims-nature-positive-industry-with-its-new-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T09:11:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T09:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2024\/09\/Woolmark-wool-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ya\u011fmur Melis \u015eim\u015fek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ya\u011fmur Melis \u015eim\u015fek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/woolmark-aims-nature-positive-industry-with-its-new-vision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/woolmark-aims-nature-positive-industry-with-its-new-vision\\\/\"},\"author\":{\"name\":\"Ya\u011fmur Melis \u015eim\u015fek\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/cfa6baf17f0478131c673c93a9b88ef3\"},\"headline\":\"Woolmark aims nature-positive industry with its new vision\",\"datePublished\":\"2024-09-19T09:11:48+00:00\",\"dateModified\":\"2024-09-19T09:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/woolmark-aims-nature-positive-industry-with-its-new-vision\\\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/woolmark-aims-nature-positive-industry-with-its-new-vision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Woolmark-wool-industry.jpg\",\"keywords\":[\"green times\",\"sustainability\",\"textile news\",\"woolmark\"],\"articleSection\":[\"Green Times\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/woolmark-aims-nature-positive-industry-with-its-new-vision\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/woolmark-aims-nature-positive-industry-with-its-new-vision\\\/\",\"name\":\"Woolmark aims nature-positive industry with its new vision - 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Pek \u00e7ok farkl\u0131 projede, foto\u011fraf\u00e7\u0131l\u0131k ve grafik tasar\u0131mc\u0131l\u0131\u011f\u0131n yan\u0131 s\u0131ra teknoloji alan\u0131nda i\u00e7erik ve haber yazarl\u0131\u011f\u0131 gibi \u00e7e\u015fitli pozisyonlarda yer alan \u015eim\u015fek, 2021 y\u0131l\u0131ndan bu yana Textilegence\u2019da d\u0131\u015f haberlerde yard\u0131mc\u0131 edit\u00f6r olarak g\u00f6rev yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com\/","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/company\/2985016","https:\/\/x.com\/https:\/\/twitter.com\/textilegence","https:\/\/www.youtube.com\/channel\/UCgtcny5ljhiXu-yvOiAlpRA"],"url":"https:\/\/www.textilegence.com\/en\/author\/yms\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/59810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=59810"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/59810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/59806"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=59810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=59810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=59810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}