{"id":60257,"date":"2024-11-05T07:39:24","date_gmt":"2024-11-05T04:39:24","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=60257"},"modified":"2024-12-06T12:53:30","modified_gmt":"2024-12-06T09:53:30","slug":"oerlikon-strengthens-its-claim-in-the-luxury-market","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/oerlikon-strengthens-its-claim-in-the-luxury-market\/","title":{"rendered":"Oerlikon strengthens its claim in the luxury market"},"content":{"rendered":"\n

Oerlikon Riri<\/a> and Oerlikon Fineparts with a comprehensive product portfolio of metal components and fashion jewellery for the luxury industry are further expanding the use of their advanced Physical Vapour Deposition (PVD) processes, leveraging Oerlikon Balzers\u2019 technological expertise. Oerlikon aims to raise its profile as the leading provider of high-quality, environmentally-friendly finishes<\/a> for the luxury sector, balancing style, performance, and sustainable improvement.<\/p>\n\n\n\n

Oerlikon recently installed a new Oerlikon PVD equipment at the Fund\u00e3o plant in Portugal, a center of excellence for surface treatments. It is designed, manufactured and engineered by Oerlikon Balzers, allowing Oerlikon Riri and Oerlikon Fineparts to produce high volumes of PVD finished components with impeccable quality and homogenous surface finish.<\/p>\n\n\n\n

\u201cPVD allows Oerlikon to redefine the perception of metallic finishes in fashion\u201d<\/strong><\/h2>\n\n\n\n

\u201cThe increased adoption of PVD technology perfectly aligns with our goal of creating high-performance, sustainable products for the luxury market,\u201d said Katharina Rick, President of the Luxury business sector at Oerlikon. Rick stated that in a challenging time for the luxury market, their efforts are focused on minimizing their environmental footprint while providing their clients with finishes that meet the highest standards of beauty and durability: \u201cPVD allows us to redefine the perception of metallic finishes in fashion, bringing a new level of sophistication and sustainability to our offerings,\u201d Rick noted.<\/p>\n\n\n\n

PVD is a thin-film coating process that distinguishes itself from traditional galvanic techniques, offering numerous benefits. From a technical perspective, it provides greater resistance to scratches and oxidation, extending the lifecycle of luxury accessories and ensuring they retain their visual appeal over time. A key advantage of this process is its ability to create durable and uniform finishes on accessories, providing customers with a range of colors and effects that are challenging to achieve through conventional technologies.<\/p>\n\n\n

\n
\"PVD\u2019s
PVD\u2019s use of stainless steel as a base material, instead of the more commonly used brass, further enhances the sustainability profile of the item Image Source: Oerlikon<\/figcaption><\/figure>\n<\/div>\n\n\n

PVD eliminates water consumption entirely<\/strong><\/h2>\n\n\n\n

As for an environmental standpoint; after conducting an internal analysis to compare the differences between a PVD-treated stainless steel accessory and electroplating-treated brass version, PVD resulted in a 76% reduction in overall environmental impact measured in kg CO2 equivalent. The process eliminates water usage entirely, achieving a 100% saving in water consumption. This also results in a 97% decrease in waste and a substantial saving in the use of precious metals, contributing to an 83% reduction in CO2 emissions related to raw material sourcing and processing.<\/p>\n\n\n\n

Moreover, PVD\u2019s use of stainless steel as a base material, instead of the more commonly used brass, further enhances the sustainability profile of the item. Stainless steel components are 6% lighter than brass equivalents, resulting in both lower transportation emissions and improved comfort when wearing luxury accessories. They are produced by MIM (Metal Injection Moulding) which significantly reduces scraps in the production process. Indeed, the raw material utilization for MIM exceeds 95%, whereas cold forging combined with machining processes achieves approximately 60%. The shift to stainless steel also eliminates the risk of lead contamination and improves the longevity of products by avoiding oxidation. This allows accessories to maintain their original aesthetic over a long period of time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Oerlikon Riri and Oerlikon Fineparts with a comprehensive product portfolio of metal components and fashion jewellery for the luxury industry are further expanding the use of their advanced Physical Vapour Deposition (PVD) processes, leveraging Oerlikon Balzers\u2019 technological expertise. Oerlikon aims to raise its profile as the leading provider of high-quality, environmentally-friendly finishes for the luxury […]<\/p>\n","protected":false},"author":8,"featured_media":60253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9824],"tags":[10255,12527,10369,12450],"class_list":{"0":"post-60257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finishing","8":"tag-finishing-en","9":"tag-oerlikon","10":"tag-textile-news-en","11":"tag-topical"},"yoast_head":"\nOerlikon strengthens its claim in the luxury market - Textilegence<\/title>\n<meta name=\"description\" content=\"Oerlikon Riri and Oerlikon Fineparts with a comprehensive product portfolio of metal components and fashion jewellery for the luxury...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/oerlikon-strengthens-its-claim-in-the-luxury-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oerlikon strengthens its claim in the luxury market\" \/>\n<meta property=\"og:description\" content=\"Oerlikon Riri and Oerlikon Fineparts with a comprehensive product portfolio of metal components and fashion jewellery for the luxury industry are further\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.textilegence.com\/en\/oerlikon-strengthens-its-claim-in-the-luxury-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Textilegence Magazine and Digital Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TextilegenceMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T04:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T09:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.textilegence.com\/wp-content\/uploads\/2024\/11\/Oerlikon-luxury.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fatih Cengiarslan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textilegence\" \/>\n<meta name=\"twitter:site\" content=\"@textilegence\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fatih Cengiarslan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/oerlikon-strengthens-its-claim-in-the-luxury-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/oerlikon-strengthens-its-claim-in-the-luxury-market\\\/\"},\"author\":{\"name\":\"Fatih Cengiarslan\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#\\\/schema\\\/person\\\/1c3977109f8a6e1e2b95678836d75cb7\"},\"headline\":\"Oerlikon strengthens its claim in the luxury market\",\"datePublished\":\"2024-11-05T04:39:24+00:00\",\"dateModified\":\"2024-12-06T09:53:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/oerlikon-strengthens-its-claim-in-the-luxury-market\\\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/oerlikon-strengthens-its-claim-in-the-luxury-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.textilegence.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Oerlikon-luxury.jpg\",\"keywords\":[\"finishing\",\"oerlikon\",\"textile news\",\"topical\"],\"articleSection\":[\"Finishing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/oerlikon-strengthens-its-claim-in-the-luxury-market\\\/\",\"url\":\"https:\\\/\\\/www.textilegence.com\\\/en\\\/oerlikon-strengthens-its-claim-in-the-luxury-market\\\/\",\"name\":\"Oerlikon strengthens its claim in the luxury market - 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. CNNTURK\u2019 kanal\u0131nda staj\u0131n\u0131 tamamlad\u0131ktan sonra Referans Gazetesi\u2019nde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2 y\u0131l sonra Textilegence markas\u0131yla tekstil end\u00fcstrisine y\u00f6nelik kendi medyas\u0131n\u0131 kurdu. \u015eu anda Textilegence.com, Printing3D ve NEFA PR Ajans\u0131\u2019n\u0131n 12 y\u0131ld\u0131r y\u00f6netimini yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/fatih-cengiarslan-32352265\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/60257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=60257"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/60257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/60253"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=60257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=60257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=60257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}