{"id":62425,"date":"2025-07-02T11:11:18","date_gmt":"2025-07-02T08:11:18","guid":{"rendered":"http:\/\/www.textilegence.com\/?p=62425"},"modified":"2025-07-02T11:11:26","modified_gmt":"2025-07-02T08:11:26","slug":"defacto-takes-the-first-step-for-experiential-retail-in-adana","status":"publish","type":"post","link":"https:\/\/www.textilegence.com\/en\/defacto-takes-the-first-step-for-experiential-retail-in-adana\/","title":{"rendered":"DeFacto takes the first step for experiential retail in Adana"},"content":{"rendered":"\n

DeFacto<\/a>, one of the leading retail and clothing brands in T\u00fcrkiye, is starting the era of experiential retailing in the retail sector. Breaking new ground in the retail sector in T\u00fcrkiye with its new generation store concept that brings together fashion<\/a>, technology and lifestyle, the brand highlights experience-oriented areas with its concept store established on an area of 4,000 square meters in Adana. In the store, each employee is also a style consultant and visitors find many different services where they can express themselves and feel good, from a pilates-yoga studio to a children’s playground, from product customization to outdoor coffee.\u00a0<\/p>\n\n\n\n

Experiential retail offers customers more than just shopping<\/strong> <\/h2>\n\n\n\n

DeFacto CEO \u0130hsan Ate\u015f stated that the new generation store in Adana is not only a physical retail investment, but also an indicator of the brand’s strategic transformation on a global scale: “We focus on making our customers feel good and listen to their demands with an open ear. It was the expectations of our Gift Club members, who have reached 19 million, that sparked this revolutionary transformation in our merchandising model.\u201d <\/p>\n\n\n

\n
\"Experiential
Experiential retail offers customers more than just shopping\u00a0 Image Source: DeFacto<\/figcaption><\/figure>\n<\/div>\n\n\n

Defining the new generation Adana store, the largest DeFacto store in T\u00fcrkiye and the world, as a model where experience, technology and style are intertwined in the retail world, Ate\u015f said: <\/p>\n\n\n\n

\u201cHere, we offer our customers personalization, socialization, interaction with technology and inspiration beyond clothing. All of our staff in our stores are style consultants. They have received extensive training to equip them to offer style suggestions and guidance to our customers. Thus, we provide style consultancy services to all our customers who enter our stores. Every detail in our store, from the Your Design area to AI-powered experience corners, from the yoga studio to the children’s playground, represents a world that goes beyond shopping.\u201d <\/p>\n\n\n\n

In his speech, Ate\u015f also mentioned DeFacto’s DeFacto FIT application, which brings a new dimension to the digital sports experience in T\u00fcrkiye; \u201cIn our DeFacto FIT application, which we have been working on for a long time, we bring our customers together with thousands of professional trainers free of charge, without exposing them to any advertisements, and we provide live lessons. We have more than 4,000 content in areas such as fitness, yoga, pilates, dance, breathing and meditation. The yoga and pilates studios in our store are a reflection of this. We also offer dance and fitness options.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

DeFacto, one of the leading retail and clothing brands in T\u00fcrkiye, is starting the era of experiential retailing in the retail sector. Breaking new ground in the retail sector in T\u00fcrkiye with its new generation store concept that brings together fashion, technology and lifestyle, the brand highlights experience-oriented areas with its concept store established on […]<\/p>\n","protected":false},"author":8,"featured_media":62417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16101],"tags":[16334,10268,16111,16350],"class_list":{"0":"post-62425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion-and-retail","8":"tag-apparel","9":"tag-defacto","10":"tag-fashion-and-retail","11":"tag-womens-clothing"},"yoast_head":"\nDefacto takes the first step for experiential retail in Adana - Textilegence<\/title>\n<meta name=\"description\" content=\"DeFacto, one of the leading retail and clothing brands in T\u00fcrkiye, is starting the era of experiential retailing in the retail sector...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.textilegence.com\/en\/defacto-takes-the-first-step-for-experiential-retail-in-adana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DeFacto takes the first step for experiential retail in Adana\" \/>\n<meta property=\"og:description\" content=\"DeFacto, one of the leading retail and clothing brands in T\u00fcrkiye, is starting the era of experiential retailing in the retail sector. 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The platform provides news, articles, and updates on various aspects of the textile industry, including sustainability, technological advancements, and market trends.","email":"editor@textilegence.com","telephone":"+90 212 442 24 12","legalName":"Textilegence Mag and Digital Platform","foundingDate":"2013-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.textilegence.com\/en\/#\/schema\/person\/1c3977109f8a6e1e2b95678836d75cb7","name":"Fatih Cengiarslan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","url":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","contentUrl":"https:\/\/www.textilegence.com\/wp-content\/uploads\/2018\/12\/fatih-cengiarslan.jpg","caption":"Fatih Cengiarslan"},"description":"Fatih Cengiarslan; Akademik \u0130ngilizce e\u011fitimini Bat\u0131 Avustralya \u00dcniversitesi\u2019nde tamamlad\u0131ktan sonra T\u00fcrkiye\u2019ye d\u00f6nerek \u0130stanbul Ayd\u0131n \u00dcniversitesi\u2019nde \u0130nternet Gazetecili\u011fi ve Yay\u0131nc\u0131l\u0131k b\u00f6l\u00fcm\u00fcn\u00fc bitirip, Litvanya \u2013 Kaunas Teknoloji \u00dcniversitesi\u2019nde interaktif media \u00fczerine 8 ayl\u0131k e\u011fitim ald\u0131. Daha sonra Eski\u015fehir Anadolu \u00dcniversitesi girerek \u0130\u015fletme Fak\u00fcltesini ba\u015far\u0131yla tamamlad\u0131. CNNTURK\u2019 kanal\u0131nda staj\u0131n\u0131 tamamlad\u0131ktan sonra Referans Gazetesi\u2019nde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2 y\u0131l sonra Textilegence markas\u0131yla tekstil end\u00fcstrisine y\u00f6nelik kendi medyas\u0131n\u0131 kurdu. \u015eu anda Textilegence.com, Printing3D ve NEFA PR Ajans\u0131\u2019n\u0131n 12 y\u0131ld\u0131r y\u00f6netimini yapmaktad\u0131r.","sameAs":["https:\/\/www.textilegence.com","https:\/\/www.facebook.com\/TextilegenceMagazine","https:\/\/www.instagram.com\/textilegence\/","https:\/\/www.linkedin.com\/in\/fatih-cengiarslan-32352265\/","https:\/\/x.com\/https:\/\/twitter.com\/textilegence"],"url":"https:\/\/www.textilegence.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/62425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/comments?post=62425"}],"version-history":[{"count":0,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/posts\/62425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media\/62417"}],"wp:attachment":[{"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/media?parent=62425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/categories?post=62425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textilegence.com\/en\/wp-json\/wp\/v2\/tags?post=62425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}