Adidas chooses NTX™’s waterless dyeing solution

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NTX™, offering innovative textile solutions, announced that NTX™ Cooltrans™ is ready for production and Adidas is the first major customer. The revolutionary waterless colouration technology for the textile industry’s effort to decarbonize and reduce excessive water consumption was obtained as a result of merging innovations in chemistry and machinery to deliver precise and accurate colouration of nearly any fabric material. The technology does not require heat, reducing water use by up to 90% and dye use by up to 40%. It also offers uncompromised colour fastness and functional performance while preserving the hand feel.

Adidas will use NTX™ Cooltrans™ for the first time in its Fall Winter 2022 collection

Adidas, the first major customer of NTX™, has confirmed that the products produced with NTX™ Cooltrans™ will be included in the upcoming 2022 Fall and Winter collection for the first time. Adidas announced its ‘Own the Game’ strategy and decarbonisation commitments on March 10, 2021, and identified waterless technologies as a key enabler in achieving these ambitious goals. NTX™ Cooltrans™ has been selected as the first such technology to be integrated at scale within the Adidas supply chain.

NTX™ Cooltrans™ completely transforms the way dyeing works

Fashion industry consumes around 80 billion cubic meters of water per year while around 2.7 billion people around the world experience water scarcity. NTX™ Chairman and Co-Founder, Kalvin Chong stated that for decades now, the industry has been chasing the elusive goal to reduce the startling amount of water and energy required in the textile dyeing process and that they have finally turned the corner. Chong said; “The really exciting thing is the cost-competitive aspect of implementing NTX™ Cooltrans™ into the value chain for our brand partners. The savings associated with lower energy requirements and water usage allow us to bring this game-changing innovation to ecology conscious consumers around the globe without impacting the manufacturing costs of the final products”. The company also highlighted that the dramatic improvements NTX™ Cooltrans™ brings to the industry are not limited to energy and resource usage.

The introduction of NTX™ Cooltrans™ completely transforms the way dyeing works and opens up a whole new spectrum of materials for fashion brands to work with. The colouration process with NTX™ Cooltrans™ no longer works like the millennia-old hot temperature dye baths that require the mixing of cloth to achieve the desired output. NTX™ Cooltrans™ eliminates the tension and strain put on the materials and offers an ideal solution for use with finer, lighter and more delicate materials.

Adidas chooses NTX™’s waterless dyeing solution

Facilities with NTX™ Cooltrans™ technology are quieter

The new dyeing environment also brings a welcome change to on-the-ground personnel involved in the colouration process and the surrounding community. The new NTX™ Cooltrans™ technology ready plants are compliant or exceed the rigorous guidelines restricting substances in chemical formulations which are used in the raw material and product manufacturing processes set forth by mRSL and ZDHC. These new facilities, completely different from traditional dyeing facilities. They are quieter, require less energy and eliminate the need for dangerous chemicals, making the facilities much safer and comfortable places to work in.

The entirety of NTX™ production plants exclusively implement NTX™ Cooltrans™ technology. The company further stated that existing NTX™ Cooltrans™ production capacity in China (online since December 2020), and Cambodia (November 2021) will be expanded with the addition of a plant in Indonesia and several Vietnam facilities in 2022. The company also signalled its intention to continue to invest in R&D and production facilities to help meet the Fashion Industry Charter for Climate Action commitment – launched at COP24 in Katowice, Poland in December 2018, and renewed at COP26 in Glasgow, UK, in November 2021 – aimed at halving emissions over the next decade.

Engin Buz
Engin Buzhttps://www.textilegence.com
After graduating from the Department of Journalism in the Faculty of Communication at Ankara University, Mr. Engin Buz completed his master's degree in Yıldız Technical University's Department of Political Science and International Relations. In 2000, he began his career as a reporter working in various publishing companies and he has prepared culture-art and economic news. Working as an editor in publications for the textile industry since 2009, Buz has started to work at Textilegence established in 2013. Engin Buz is currently preparing business news for the textile and digital printing industries prominently.

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