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Expectation in ready-to-wear exports is 20 billion dollars

Yağmur Melis Şimşekhttps://www.textilegence.com/
Yağmur Melis Şimşek studied at Saint-Benoît French High School and then completed the two-year Photography Program at Anadolu University. Later, she continued her undergraduate education in the Department of Journalism at Istanbul University, and after her graduation, she began her career in 2017. Şimşek worked in various positions such as content and news writer in the field of technology as well as photographer and graphic designer in many different projects. She has been working as an Editor in Textilegence since 2021.

Since the first months of the year, several industries in Turkey began to throw off the negative effects of the pandemic, and the ready-to-wear and apparel industries were amongst the leading ones. A part of Samancı Group, Halifaks made a statement based on TIM data and explained that apparel and ready-to-wear exports increased by 11.62% in the first quarter of the year compared to the previous year and reached 4.7 billion dollars.

Making evaluations about the data they examined, Samancı Group Board Member Mahir Samancı said that they saw that the sectors which are in close contact with the end-user, have learned important lessons about the digital transformation in the pandemic. Mahir Samancı stated that this situation enabled the clothing and apparel industry to enter a quick recovery period and determined that the moves to integrate into the digital age had a positive effect on exports.

“We can close this year with 20 billion dollars in exports

Mahir Samancı commented; “If we succeed in evaluating these moves as an indispensable condition for seizing the future, not as a saviour, we can ensure that the momentum is sustainable”. Mahir Samancı underlined that if the right steps are taken, the sector can take the state in the first quarter of the year much further and close the year with exports of 20 billion dollars.

The most exporting city is Istanbul

According to the evaluation made in the light of TIM data, Germany was the most exported to with 844 million dollars. It was followed by Spain with 570 million, the United Kingdom with 410 million, the Netherlands with 324 million and France with 230 million dollars. Besides, our top exporting city was Istanbul with 3.2 billion dollars, followed by Bursa with 376 million, Izmir with 351 million and Denizli with 293 million dollars.

Expectation in ready-to-wear exports is 20 billion dollars
Expectation in ready-to-wear exports is 20 billion dollars

The concept of “Direct Sales from the Manufacturer to the Consumer” became prominent

Exemplifying the subject through the works of Halifaks, one of the 6 brands within the group, Mahir Samancı reminded that Halifaks has been producing men’s knitwear and t-shirts since 1965. Stating that the brand is wholesaling and retailing since its establishment, and has increased its digital investments for the last 6 months and accelerated its retail activities in e-commerce, Mahir Samancı continued as follows; “In times when the world and trade were much smaller than today, sales were made directly from the manufacture to the end consumer. In today’s global world, the market for brands is all over the world and we can now deliver what we produce directly to consumers through e-commerce”.

Stating that they can prioritize the customer experience by adopting the business model DTC (Direct-to-Consumer) with the concept of “Direct Sales to Consumer from the Manufacturer”, Mahir Samancı said; “Our aim is to position Halifaks, which has gained value among wholesale brands so far, among the rising brands in retail by following the correct digital transformation steps, hence to further increase our contribution to the national economy”.

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