Nivogo: ‘Fashion that changes the future’ is circular transformation in Türkiye


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The Nivogo brand, a combination of the words Nivo (new) and go (to take action) is starting the circular transformation movement, representing the ‘new fashion’ in the face of fast fashion that is rapidly consuming the world. The journey of Nivogo started in February 2021 with a team of 3 in a 400 m² apartment in Kağıthane and continues today in Türkiye’s first and largest renewal centre with an area of 5,000 m2 and a monthly renewal capacity of 100,000 products. In addition, the brand, which has recently opened Türkiye’s first circular store to sell its renewed products at Akasya Mall in Istanbul, is expanding its sphere of influence by including individual users in the circular fashion movement. Nivogo Co-Founder Arnas Akbaş told Textilegence the story of the brand from its establishment to the present day and his experiences in this process. He emphasized the importance of circular transformation in order to prevent environmental destruction considering that the production of only 1 t-shirt from scratch uses 2700 litres of water and results in 2.1 kg of carbon emissions.

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Yağmur Melis Şimşek
Yağmur Melis Şimşek
Yağmur Melis Şimşek studied at Saint-Benoît French High School and then completed the two-year Photography Program at Anadolu University. Later, she continued her undergraduate education in the Department of Journalism at Istanbul University, and after her graduation, she began her career in 2017. Şimşek worked in various positions such as content and news writer in the field of technology as well as photographer and graphic designer in many different projects. She has been working as an Editor in Textilegence since 2021.

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