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Nivogo: ‘Fashion that changes the future’ is circular transformation in Türkiye

Exclusive NewsNivogo: ‘Fashion that changes the future’ is circular transformation in Türkiye

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The Nivogo brand, a combination of the words Nivo (new) and go (to take action) is starting the circular transformation movement, representing the ‘new fashion’ in the face of fast fashion that is rapidly consuming the world. The journey of Nivogo started in February 2021 with a team of 3 in a 400 m² apartment in Kağıthane and continues today in Türkiye’s first and largest renewal centre with an area of 5,000 m2 and a monthly renewal capacity of 100,000 products. In addition, the brand, which has recently opened Türkiye’s first circular store to sell its renewed products at Akasya Mall in Istanbul, is expanding its sphere of influence by including individual users in the circular fashion movement. Nivogo Co-Founder Arnas Akbaş told Textilegence the story of the brand from its establishment to the present day and his experiences in this process. He emphasized the importance of circular transformation in order to prevent environmental destruction considering that the production of only 1 t-shirt from scratch uses 2700 litres of water and results in 2.1 kg of carbon emissions.

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