RUDOLF, one of the leading brands in textile chemistry, will showcase its latest innovations at PV Denim Milan on May 21-22. At Stand D8, in addition to the presentations in bio-based chemistry for textile, offering a thoughtful bridge between mass production and ecological mindfulness, in collaboration with emerging designer Sasha Neema Ponte, they will unveil the full CONVENIENTER NATURAE VIVERE collection (Latin for “living in harmony with nature”). First previewed at Performance Days, the line blends bio-based chemistry, biomimicry, and performance technologies.
Transition to renewable raw materials; RUDOLF BIO-LOGIC
“Tools like CCF (Corporate Carbon Foot Print) and PCF (Product Carbon Foot Print) now allow us to measure real impact and drive meaningful environmental change” says Alberto De Conti, Head of RUDOLF HUB1922. “Reducing PCF significantly requires a shift to renewable raw materials – hence the creation of RUDOLF BIO-LOGIC, a range of 69 textile chemical auxiliaries with bio-based carbon content from 25% to 100%”.
Within the RUDOLF BIO-LOGIC portfolio, one of the examples of bio-based product developments is FERAN® BIO ICR and RUCO®-PUR BIO SLB – hydrophilizing agents that enhance comfort in polyamide textiles, both derived from bio-carbon.
For denim applications: RUCO®-SPECIAL LSM – a unique laser smoother that enables natural laser effects, bio-carbon based; RUCOLASE® DWS – a waterless, bio-abrasive solution for sustainable stonewashing of jeans.
“Our aim is to reconnect people with nature, even in urban spaces”
RUDOLF’s presentation at PV Denim aims to be a thoughtful bridge between mass production and ecological mindfulness – an evolution in sustainable design that aligns commercial viability with measurable environmental responsibility.
The designer, Sasha Neema Ponte says that they aim is to reconnect people with nature, even in urban spaces and underlines that the CONVENIENTER NATURAE VIVERE collection reflects a very new, very credible and conscious approach to fashion.