INVISTA introduced COOLMAX® EcoMade Technology for denim at Kingpins Amsterdam Show.
INVISTA, one of the world’s largest integrated producers of polymers and fibers, presented its latest innovations for denim at the Kingpins tradeshow on October 26-27 in Amsterdam. With a focus on the spring 2018 selling season, INVISTA showcased a variety of COOLMAX® branded concepts, including COOLMAX® EcoMade technology. Leveraging recent consumer insights for the denim category, this innovation brings both sustainability and cool comfort to jeans.
A recent INVISTA study of 1,500 men and women across three countries revealed 75% of participants desired a jean that would help keep them cool in warm weather. And, among ingredient brands in the cooling space, the COOLMAX® brand was found to generate the most interest in purchasing a summer jean.*
Denim made with COOLMAX® EcoMade technology is breathable and moves moisture away from the skin, helping the wearer stay cool, dry and comfortable. As with all COOLMAX® branded products, these performance characteristics are permanent and don’t wash out. An added benefit of fibres with COOLMAX® EcoMade technology is that they are made from 97% recycled resources. Plastic bottles are diverted away from landfills and recycled, which reduces their environmental impact on the planet. Through a six-step process, this plastic is transformed into fibre that is suitable for apparel use.
INVISTA introduced COOLMAX® EcoMade Technology
“Research shows that increasingly consumers are looking for added benefits; such as cool comfort in their jeans,” said Jean Hegedus, global denim segment director at INVISTA. “Denim with COOLMAX® EcoMade technology provides both the performance benefits consumers are seeking and reduced environmental impact. So, for the consumer, it’s really a win-win proposition.”
In addition to COOLMAX® technologies, denim with LYCRA® branded innovations was also featured in the INVISTA booth. The latest concepts made with LYCRA® BEAUTY fibre; which is designed to sculpt a woman’s curves while still allowing her to be comfortable. New styles made with LYCRA® dualFX® technology; which provides added flexibility and resilience so jeans keep their shape; wash after wash and wear after wear.