Pigment Reklam Highlights Reliance on Market at FESPA Eurasia

    Meeting digital printing industry at FESPA Eurasia 2016 fair once again, Pigment Reklam will host their visitors with swissQprint, HandTop and bullmer brands.

    Being in a strong position in Turkey with UV digital print and digital cutting solutions, Pigment Reklam will demonstrate its influence at the last sectoral event of 2016; FESPA Eurasia 2016. Pigment Reklam will present its solutions at FESPA Eurasia fair held in CNR Expo between the dates of 8-11 December, in Hall 2 Booth C50.  Taking place at the fair with swissQprint, HandTop and bullmer brands, Pigment Reklam underlines its trust and faith towards Turkish printing market after a challenging period.

    Reminding that they have been attending FESPA fairs very effectively since the first edition, Pigment Reklam Company Owner Serkan Çağlıyan explained that taking part at the fair means much more now, considering the market’s conditions this year. Çağlıyan continued; “Frankly, we made a cautious beginning to 2016. Our main goal was reaching to last year’s sale numbers. However, not only Turkey’s credit note being decreased, but also the coup attempt on the 15th of July and the uncertainties it caused, affected investment in a negative way. The increase in exchange rate, interest’s ups and downs make signing a contract difficult for both buyer and seller. Many companies withdrew from their contracts. Companies that didn’t withdraw, even if they didn’t give up on their investments, decided to wait. This forced us to become more prepared for 2017.”

    We Made Good Sales in Challenging Market Conditions

    Stating that despite the challenging conditions in the market, Pigment Reklam made satisfactory sales in 2016, Serkan Çağlıyan said that their trust to digital printing industry and the brands they presented was an effective factor in that.

    Çağlıyan reported thusly; “Even if we went through a difficult period as sector, as Pigment Reklam we performed some projects taking us to our goals. We intensively sold swissQprint’s Nyala 2 and Impala 2 models to companies that are very active in digital printing, outdoor advertising, indoor design, etc. I can name some of these important firms as;  Omkasan, Erhan Reklam and Onsart Reklam. We responded to the ones who desire  both printing and cutting solutions together with bullmer. We prepared ‘turnkey’ solutions for them.”

    Our 3 Models Will Be Displayed at FESPA Eurasia 2016

    Pigment Reklam will present swissQprint’s industrial type Nyala 2 mode and HandTop’s models with 250x122cm print volume in order to show UV print technologies’ versatility and technical superiority to digital printing sector. At the fair a special version of bullmer which is the strong German brand of digital cutting, will meet visitors. Saying that the machines will prove their performance capacity by running throughout the fair, Serkan Çağlıyan continued as such;

    “We foresee that our visitors will mainly consist of sector’s professionals planning to invest for the next term. Since the sector in Turkey generally includes KOBİ’s, we prepared flexible and extensive solutions to them. In order to forming a well-grounded investment plan with them, FESPA Eurasia will be the most ideal platform. Here, we’re not only serving them a machine or a technology, we also serve them our experience and 7/24 technical service. At our booth, swissQprint’s industrial UV printing machine Nyala 2 will take its strong place as always. Developed for high speed and high quality digital printing  Nyala 2, promises a much more superior performance than its competitors. Our other brand HandTop will address customers that wish quality printing with an economical investment budget. The solution completing these two digital printing machines will be bullmer’s special version digital printing model. Not only for the variety of the materials it can cut, but also for its detailed cutting power that doesn’t create unnecessary losses, bullmer is an essential solution for every printer.”

    Remarking that they provide information about printing software, ink and consumables to visitors during the fair, Çağlıyan stated that in growing advertising industry 3d effect has an increasing demand.