Durak Tekstil Sanayi ve Ticaret A.Ş., with a history in China since 2007, has both managed the supply of raw materials to Türkiye and sold its products made in the Durak China factory to global brand manufacturers in China and all Far East countries with its experienced and strong team created here.
As a result of two years of system change efforts, it managed to change its Chinese structure to Supply – New Business Development – Direct sales from Türkiye to China. Thus, as of the beginning of 2025, Durak Tekstil shifted its production for Chinese and Far Eastern companies in its Chinese factory to Türkiye, and by convincing these companies to buy from Türkiye, it proved the power of the DURAK brand once again. In this way, Durak Tekstil Sanayi ve Ticaret A.Ş. turned its market power in China, the market and network gain it has achieved for 17 years, into a great advantage.
What benefits will the new structuring bring to Durak Tekstil and our country?
- Durak Tekstil started to export to Durak China centre from Türkiye regularly every month without disrupting the order & shipment traffic that they are accustomed to, for around 500 Chinese and Far Eastern manufacturing customers. Customer satisfaction was also ensured with the stock supplies that have been carried out smoothly for six months.
- By consolidating its total production in Türkiye, Durak Group also gained a significant cost advantage.
- Durak Tekstil Company in China has been transformed into a trading company and, using the trust and power it has gained in China, has entered into a new business model that will benefit all its stakeholders by entering into purchase and sale trade between China, Türkiye and other countries in products other than those in its field of activity, as of the beginning of 2025.
- By selling its real estate in China, it moved its production to Türkiye. With the support of the Ministry of Trade of the Republic of Türkiye, it brought the machinery to Türkiye and increased its capacity by 30% % in TürkTürkiye. Thus, including the value of the machinery, the company made a total direct investment of around 20 million USD in Türkiye. In addition to its existing factory in Vakıfköy, Bursa, Durak Tekstil will use the income from the sale to invest in a new factory on its land in the TOSAB industrial zone.