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Industry’s leading companies join forces for Contra Denim

FinishingIndustry’s leading companies join forces for Contra Denim

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A specialty chemicals company Archroma, Türkiye-based denim manufacturer Kipaş Denim, and a sustainable textile solutions company Jeanologia are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal and greater sustainability. Combining their advanced technologies, the three textile innovators are behind Kipaş’s new Contra Denim concept. This important step towards the dyeing and finishing process in this field enables brands to create stunning and long-lasting distressed looks and designs effects, including intricate patterns, whiskering and fades, through cleaner processes that save water and energy and reduce greenhouse gas emissions.

The production in this field has traditionally been challenging to produce, especially for black and indigo fabric with a worn or distressed look, requiring significant water usage, harmful chemicals and intensive manual labor. The new collection is laser – and laundry-friendly, with colors that are deep and durable. Stunning wash-down vintage effects and high contrasts are achieved via washing or laser techniques.

A better solution both for the environment and for workers

Contra Denim is based on Archroma’s DENIM HALO, a new approach to denim production that incorporates resource-saving pretreatment that includes DIRSOL® RD and dyeing processes to create easy-wash laser-friendly product. It delivers a substantially reduced environmental footprint compared to the industry-standard finishing process while reducing yarn shrinkage and improving garment tensile strength.

The new concept’s vintage looks are achieved with advanced laser marking technology from Jeanologia. Thanks to the combination of Archroma and Jeanologia technologies, manual hand scraping or potassium permanganate spraying harmful for workers and the environment are completely eliminated.

“This collaboration is a notable example of our planet conscious roadmap at work”

“Part of Archroma’s SUPER SYSTEMS+ portfolio of end-to-end solutions, DENIM HALO is empowering our partners Kipaş Denim and Jeanologia to deliver denim with measurable environmental impact through the EIM software, as well as the colors and effects that consumers crave,” Umberto De Vita, Market Segment Director – Denim, Archroma Textile Effects said. “This collaboration is a notable example of our planet conscious roadmap at work, combining innovation and partnership with a focus on consumers and the environment.”

Archroma, Kipaş Denim and Jeanologia are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal and greater sustainability    Image Source: Archroma
Archroma, Kipaş Denim and Jeanologia are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal and greater sustainability Image Source: Archroma

“We strive to help lead the way to a more sustainable and circular future”

Mustafa Güleken, Kipaş Denim stated that as Kipaş Holding, their vision is to lead the change towards circular and renewable industries while being a fair and reliable company, saying: “We strive to help lead the way to a more sustainable and circular future through research and development in collaboration with fellow industry leaders, like Archroma and Jeanologia. With Contra Denim, we are making it possible for the world’s denim brands to unleash their design creativity without compromising their environmental ambitions or production efficiency.”

“We are delighted to work with industry leaders such as Archroma and Kipaş Denim”

Fernando Cardona, Brain Box Team Manager, Jeanologia, said: “As a purpose -driven textile technology company, we take pride in working with partners to accompany them through their transformational processes. We are delighted to work with industry leaders such as Archroma and Kipaş Denim, who are at the forefront of responsible denim production.”

Initially producing a ContraBlack collection, Kipaş has now extended the Contra line to classic indigo and other colors from the DIRESUL ® RDT range.

The ContraBlack collection earned a Jeanologia Environmental Impact Measurement (EIM) score of 11 on stone wash versus the ring dyeing market standard score of 67. This confirms the low impact of the ContraBlack range in both water and energy consumption, chemical impact and workers’ health.

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