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Itema at ITM 2024: HelloItema, Hello Istanbul!

WeavingItema at ITM 2024: HelloItema, Hello Istanbul!

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Itema, one of the leading global providers of advanced weaving solutions including weaving machines, spare parts and integrated services, is preparing to welcome its visitors at ITM 2024 at the Istanbul TÜYAP Fair Convention and Congress Center on June 4-8. In Hall 8, Booth 806, the company will exhibit its latest weaving innovations and the full set of digital functionalities and smart solutions offered by the HelloItema Customer Portal.

Itema emphasised the importance it attaches to the Turkish market by establishing Itema Türkiye in 2022, with the aim of maximizing benefits for Turkish customers. With offices in Istanbul and in Bursa, Itema Türkiye provides Itema customers with timely, accurate and beneficial services.

Itema Türkiye Managing Director Pamir Özaltan said that Türkiye has, since ever, been one of the three main markets for Itema, stating; “We hold leadership in numerous market segments and in different textile areas of the country. At ITM 2024 we will bring on show some interesting innovations for important textile productions, such as terry, curtains, and apparel fabrics.”

The new R9500EVO will be on show both in wide and narrow widths to highlight the superior textile mastery achieved thanks to the EVO improvements   Image Source: Itema
The new R9500EVO will be on show both in wide and narrow widths to highlight the superior textile mastery achieved thanks to the EVO improvements Image Source: Itema

Live demonstrations and more await visitors

The company, in fact, will take advantage of the ITM stage to exhibit some of the latest weaving innovations introduced at ITMA in June 2023 in Milan and that, almost one year after the market launch, received appreciation and a warm welcome by worldwide weavers. Particularly, ITM visitors will have the chance to see the new R9500EVOterry,  the new R9500EVO and the new iSAVERfancy running live at the Itema booth.

The company’s terry machines, thanks to their textile versatility and machine reliability, are preferred by worldwide terry weavers, with an impressive number of machines installed in more than 35 countries, and the absolute market leaders in the weaving of terry fabrics in the Denizli district in Türkiye. In the EVO version, the Itema R9500EVOterry further improves textile mastery, performance, and ease of use.

The new R9500EVO will be on show both in wide and narrow widths to highlight the superior textile mastery achieved thanks to the EVO improvements. Another focus of interest will be the new iSAVERfancy that, based on the technology of iSAVEReco. It is available in up to 6 weft colors and allows the elimination of the waste selvedge on the left-hand side of the rapier machine thus providing substantial cost savings and significant contribution to sustainable weaving by reducing raw materials and resources waste.

The customer portal HelloItema will take the central stage to make Itema customers' working life easier and to add value to their investment   Image Source: Itema
The customer portal HelloItema will take the central stage to make Itema customers’ working life easier and to add value to their investment Image Source: Itema

The heart of the Itema booth will be HelloItema

Moreover, the customer portal HelloItema will take the central stage during the show to demonstrate the full set of digital functionalities and smart solutions that are now available for customers to make their working life easier and to add value to their investment. HelloItema is an online platform, accessible by browser or app through any digital device – and on EVO generation Itema machines also from the machine console directly from the mill floor – where the weaver can, with a simple click, purchase original spare parts in a renewed and optimized e-commerce and check order status in real time, open service tickets and access relevant machines documents.

The Itema Group Chief Sales and Service, Matteo Mutti commented on the Itema participation at ITM: “We look forward to ITM as the stage to showcase our latest innovations to the whole Middle Eastern textile industry. We worked on our product line-up to show effective, tangible, smart solutions to weavers since our primary mission is to support our customers in improving their competitiveness and their results.”

On show in the company’s booth visitors will also find the latest solutions to upgrade the existing Itema – and previous brands Sulzer, Somet and Vamatex – looms and the full range of OEM spare parts.

The Itema Group company Lamiflex will be present at ITM in the company’s booth with their advanced weaving accessories offering, including rapier tapes and sprocket wheels.

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