Digital printing solutions provider Kornit Digital Ltd. introduced the Kornit Atlas MAX Poly system at Fashion Week Tel Aviv 2022. The direct-to-garment (DTG) printing solution, offering superior-quality digital decoration for vibrant, colourful design on polyester and polyester-blended apparel for the first time in the industry, incorporates Kornit’s field-proven MAX technology for process automation and smart autonomous quality control. Atlas MAX Poly provides endless designs and creativity on polyester with Kornit’s XDi decorative applications. It also offers new styles for multiple effects and unlimited combinations, such as emulating threadless embroidery, high-density vinyl, screen transfer emulations and 3D effects. Kornit Atlas MAX Poly, successfully deployed across four global beta customer sites, contributes to the transformation of professional and recreational sportswear, teamwear and sports brands with its power of design across full colour gamut.
Kornit Apollo DTG system was introduced for the first time, as well as Kornit Atlas MAX Poly at Fashion Week Tel Aviv 2022 held on April 3-6. In addition to numerous digital solutions VIP events took place, and the collections were also shown live on the podium during the event.
“There is new opportunity for innovative fashion on polyester”
Kornit Digital Marketing Director Omer Kulka said that Kornit Atlas MAX Poly is game-changing and pointed out that as fashion and sports apparel merge, there is new opportunity for innovative fashion on polyester, the fastest-growing textile vertical. Kulka disclosed; “For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colourful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible”.
Manufacturers gain competitive advantage with Kornit Atlas MAX Poly
Kornit Digital’s new solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing the total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone colour-matching and a wide colour gamut including neon colours for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility with Kornit Atlas MAX Poly.
Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production beyond superior quality, graphics, colour, and application variety. Kornit’s ActiveLoad automated garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors reduces time and waste, eliminating operator ramp-up and boosting throughput up to 20%. Seamless integration with KornitX Global Fulfillment Network enables a pixel-to-parcel-to-doorstep experience. This unleashes untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-recreational business models. Integration with KornitX’s workflow ecosystem and Kornit Konnect™ dashboard optimizes process visibility and control and adds data-driven insights for production floor efficiencies.