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Pigment Reklam at SIGN Istanbul 2024 with its profitable printing solutions

PrintingPigment Reklam at SIGN Istanbul 2024 with its profitable printing solutions

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UV printing technologies expert Pigment Reklam will meet with the industry by participating in the 25th International Industrial Advertising and Digital Printing Technologies Exhibition SIGN Istanbul to be held at TÜYAP from October 31st to November 3rd. The company will exhibit the best wide format printers for industrial work as well as small-size printers with attractive investment costs for producing personalized products at its booth number B20 in Hall 12. The 126 m2 Pigment Reklam booth, which will feature swissQprint, Plamac, Osnuo and Caldera branded products and application samples, will become a popular spot for visitors throughout the exhibition.

Pigment Reklam company owner Serkan Çağlıyan stated that Pigment Reklam has prioritized providing high value-added, advanced technological solutions to the printing and signage industry since its establishment, and he expressed that they will highlight their rich product portfolio and expertise in the printing at SIGN Istanbul. Çağlıyan continued his words as follows; “There are companies with different profiles from entry-level to the industrial segment and their diversified demands. In the current period, sector professionals who are experiencing difficulties due to both regional problems and the economic situation in our country are turning to solutions that will make them win while they are still in the investment phase. The printing, cutting and software solutions in the Pigment Reklam portfolio can offer exactly what they are looking for. Visitors will be informed about swissQprint’s unrivaled UV expertise, Plamac and Osnuo models with their price-performance power, and Caldera’s difference in software throughout the exhibition.”

Pigment Reklam company owner Serkan Çağlıyan   Image Source: Pigment Reklam
Pigment Reklam company owner Serkan Çağlıyan Image Source: Pigment Reklam

Noting that the only exhibition they will participate in 2024 will be SIGN Istanbul, Çağlıyan stated that the exhibition was quite successful for them last year and that they expect to achieve the same performance this year. He said; “Our booth will transform into a printing center with Plamac and Osnuo models. In addition, we will inform our visitors about the advanced printing technologies of swissQprint, which we represent in the Turkish market, and answer all their questions. On the other hand, our new generation 100×70 cm UV printer will also meet with the visitors. We will not only show the technologies that provide high-quality prints at the exhibition, but our darkroom, where swissQprint’s neon printing samples will be located, will also provide visual pleasure to the visitors. Considering the rapidly expanding application areas of UV and eco-solvent printing, we will prepare a stand where visitors will find everything they are looking for.”

Çağlıyan indicated that sustainability is another prominent point in the printing industry, and explained that they will also exhibit green-certified UV printing technologies. He noted that sustainability does not mean additional costs; “Reducing the environmental burden of the printing and advertising industry is no longer a choice but a necessity. Therefore, the demand for new green technologies that are friendly to the environment and human health and reduce the carbon footprint is increasing. Especially swissQprint’s flatbed and roll to roll UV solutions that stand out in this regard are attracting great attention in the market. Thanks to its Greentech feature that defines ecological and economic gains, it provides significant advantages in total operating costs, primarily reducing the amount of energy used. We will also show our pioneering power in this regard to visitors,” he said.

Serkan Çağlıyan: “Our darkroom, swissQprint’s neon printing samples will be located, will also provide visual pleasure to the visitors”   Image Source: Pigment Reklam
Serkan Çağlıyan: “Our darkroom, swissQprint’s neon printing samples will be located, will also provide visual pleasure to the visitors” Image Source: Pigment Reklam

“Wrong investment leads to more costs”

Serkan Çağlıyan noted that they aimed to meet with all professionals in the printing and signage business, especially in industrial markets in Türkiye and the surrounding regions, during the exhibition, and he emphasized that they have special solutions for them. He said; “It would be wrong to consider investment processes only on a price basis,” and he stated that the right technology, high quality and safety standards, as well as receiving good service are also fundamental points in the investment process. Arguing that a wrong investment leads to more costs, Çağlıyan relayed that they will have useful meetings with visitors for the most correct investment throughout the exhibition.

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