TENCEL™ fibers meet all the needs for enduring, quality, comfortable and also sustainable oriented textile goods in hotel business.
Attending to EVTEKS 2017 fair, Lenzing attracted interest by TENCEL™ fibers’ potential and advantages in hotel and accommodation businesses. Meeting visitors with a design emphasizes on Botanic Hotel concept in Hall 1 at the fair held in CNR Expo, Lenzing stated that TENCEL™ fibers bring higher standards to hotel business at the press meeting they held. Susanne Jary Home & Interior Director at Lenzing, Jürgen Eizinger Lenzing Fiber Inc. President and Lenzing Business Development Manager Ebru Bayramoğlu attented to the press meeting.
Giving information about Lenzing’s market force in 2016 with sales and production numbers at the beginning of the meeting, Jürgen Eizinger expressed that specialty fibers group has 42% share in their revenue and their aim is to increase it to 50%. Eizinger also stated; “ We aim to provide value increasing in our business with Strengthen the Core strategy we defined as sCoreTEN. Lenzing acquired regional implementation development center in Indonesia and Hong Kong as well as an office opened in Istanbul. Thanks to these, we aim to bring innovation closer to our customers, increase product and implementation in these regions and the effectiveness of our global business development activities.”
Hotel Business is The News Focus Point for TENCEL™
Susanne Jary stated that Lenzing focused on hotel sector after the success of TENCEL™ in consumer base. Saying that they first made a cooperation with boutique hotels which are independent on supply decisions, Jary recorded that such criteria as flexibility, high quality expectation, the demand for differentiation, technique of buying from small producers, having a laundry in hotel and wellness trend, had been very effective on that matter. Jary said that with the Botanic Hotel concept thay developed, TENCEL™ can be used not only in bed linens but also in all textiles available in a hotel room.
Jary continued thusly; “Toursim sector has a high potential for textile goods. Whereas the number of foreigners travelling to Europe in 2012 was 1.04 billion, this number is expected to go up to 1.8 billion in 2030. This shows the enormous increase of textile goods that will be used in sector. In 2012, rental textile market became 14,2 billion Euro. 4,53 billion Euro of this are bed linens. There are some certaing conditions of international tourism sector for the bed linen needs. For instance, products should be suitable for renting, cleaning in industrial laundry service and they should have a high product durability. Durability up to 100 washing times is required. Also sustainability is demanded in textile goods as an increasing consumer request. ”
Perfect bedding textiles for hotel sector after intense work
Saying that TENCEL™ branded lyocell fibers proved its worth with bedding textiles in the hotel business, Jary expressed that the highest standards are met without compelling. Susanne Jary contiued thusly; “ We developed the perfect bedding textiles for hotel sector after our intense work. Now, those who are travelling for a business or health trip can also try TENCEL™ fiber products. Making TENCEL™ fibers suitable for industrial laundry services wasn’t an easy task. Some technical proposals for cleaning of hotel laundries in industrial laundry services were developed after years of cooperation with sector partners. All adavantages were provided for the use TENCEL™ in hotel business. ”
Susanne Jary later told about the advantages and experiences of their partners; which they performed a cooperation with, for the use of TENCEL™ in that field. Australian renting company Textilpflege Leitgeb stresses that; the features of TENCEL™ like high dryness and moisture durability makes it possible to be used in industrial laundry services. German renting company Dibella GmbH; announced that they discovered a material with a lower environmental footprint and a higher textile durability; which are highly important for hotel industry, thanks to TENCEL™. The company recorded that they went beyond their expectation with the first rental-fit bed linens; made from 60% TENCEL™, 40% cotton they produced after 3 years of work. American Valley Forge Fabrics company making business with internationally-known hotel chains; uses TENCEL™ fibers in furniture fabric and bedding textiles market. Austrian HEFEL Textil also prefers TENCEL™ for the production of their bedding textiles.