By investing in the Nyala, swissQprint’s best-selling industrial UV-LED large-format flatbed printer, Tekin Reklam has strengthened its production capacity and gained new competitive advantages in the market. Operating in the industrial advertising sector in Alanya since 1998, the company has expanded its printing capabilities beyond traditional signage and advertising applications with this new investment.
Developed by swissQprint, a company known for its innovative and advanced UV printing solutions, the Nyala model stands out with its industrial production capacity and optional enhanced features, making it a preferred choice for print professionals in both flatbed and roll-to-roll applications. Installed by Pigment Reklam, the Nyala UV printer offers 1080 dpi print resolution, a 126 x 79-inch print bed, and nine color channels, providing an attractive solution for a wide range of applications.
Halit Tekin, Founder and Owner of Tekin Reklam, stated that the company’s business, which began with signage and advertising applications, has gradually expanded to include digital printing, indoor and outdoor applications, wayfinding systems, and corporate solutions. He emphasized that they have built a strong and integrated production infrastructure. “We have the capability to provide one-stop solutions for signage and advertising applications. We offer solutions in signage systems, façade applications, digital printing products, interior decorative prints, wayfinding systems, and special projects,” he said.
“Rising customer expectations for quality led us to invest in Nyala”
Halit Tekin explained that in recent years they have increasingly received requests for higher quality, more durable prints that can be applied to a wider variety of surfaces and continued: “For our market objectives, the flexibility and high-quality standards offered by UV printing became a strategic necessity. Our investment in the swissQprint Nyala, through Pigment Reklam, has provided a long-term and sustainable solution to this need. Our primary motivation was to meet the market’s quality expectations and elevate our production capabilities to the next level. Among the features that made Nyala attractive to us are its print quality, production stability, compatibility with a wide range of rigid and flexible materials, and industrial reliability. In addition, swissQprint’s more than 25 years of engineering expertise, its approach, durable machine design, and user-friendly structure were important factors for us. The results we achieved in a short time have confirmed that we made the right investment.”
Since 2015, Nyala has been the best-selling UV-LED large-format printer in its category in Europe and demonstrates its strength and performance every day with more than a thousand users worldwide. In addition to its robust and durable construction, Nyala differentiates itself in the industry with optional features that expand the range of applications, as well as its user-friendly and long-lasting design. Tekin underlined their confidence in the investment, stating: “Color consistency, print precision, and the ability to achieve the same quality on many different surfaces were decisive factors in our choice. We believe this investment will contribute to our production strength for many years to come.”
The share of UV printing is steadily increasing
In the printing and advertising industry, UV solutions are rapidly gaining prominence in many indoor and outdoor applications, as they both reduce costs and meet high environmental standards. Addressing this point, Halit Tekin said: “With Nyala, UV printing will take on a much more central role in our production processes. We will be able to print faster, more precisely, and with higher quality on glass, wood, metal, plexiglass, composite panels, and similar surfaces. Architectural applications, interior decorative prints, and high value-added UV effect projects are now among our key focus areas. Nyala has eliminated production limitations and opened the door to new opportunities. Since we can now carry out all applications in-house with Nyala, including certain special projects, our delivery times and customer satisfaction will be positively affected.”
Tekin emphasized that Nyala should not be viewed as an ordinary printer, as it is suitable both for high-volume industrial production and for value-added special projects. “We position this machine not only for serial production but also for distinctive projects applied to special surfaces that require high quality,” he said, noting that they can now evaluate many high-value job opportunities offers that were previously not possible. Following the Nyala investment, he added, their production processes have fundamentally changed: production planning has become more efficient and flexible, changeover times between materials have shortened, and workflows have become more controlled.
“Pigment Reklam has been a reliable business partner”
Halit Tekin also expressed satisfaction with the support provided during the investment process by Pigment Reklam, the sole representative and service provider of swissQprint in the Turkish market. He noted that the quick response both during and after installation eased their workflow, adding: “In investments of this kind, service and technical support are just as important as the printer itself. Pigment Reklam has been a reliable business partner in this regard.”
Serkan Çağlıyan, CEO of Pigment Reklam, emphasized that the Turkish printing and advertising industry has been accessing swissQprint solutions for many years with the assurance and service of Pigment Reklam. He stated: “We are very pleased to have collaborated with Tekin Reklam on the Nyala investment. As one of swissQprint’s flagship models, Nyala provides print professionals in the UV segment with the high quality and superior flexibility they require, along with a wide range of applications. Tekin Reklam’s preference for Pigment Reklam and Nyala also reflects a long-term partnership. We take pride in delivering added value to our partner.”