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Packaging Industry Will Catch the Digital Opportunities with Mimaki Eurasia

PrintingPackaging Industry Will Catch the Digital Opportunities with Mimaki Eurasia

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Eurasia Packaging Digital Opportunities with Mimaki Eurasia
Eurasia Packaging Digital Opportunities with Mimaki Eurasia

Mimaki Eurasia is preparing to present innovative digital printing and cutting solutions for the packaging industry, and will be present at the Eurasia Packaging 2018 printpack special section.

Mimaki Eurasia, the leading technology brand of the digital printing industry, will participate at Eurasia Packaging Istanbul 2018, TUYAP from 31 October to 3 November. Mimaki will show how the packaging industry manufacturers and their customers can manufacture custom orders, customizable designs and alternatives of smaller amounts with minimal cost and without any loss of time.

Turkey and the region’s largest packaging industry exhibition, Eurasia Packaging Istanbul is transforming into a remarkable trading platform with important exhibitors and visitors from the surrounding area as well as from Turkey. Mimaki aims to present its deep-rooted and rich experience in digital printing in this field and will be present at the packaging print technologies of the exhibition: the printpack special section.

Save money with Mimaki in high-cost jobs

“Firms’ marketing departments are no longer deciding by just looking at the drawings in the digital environment in the packaging design process of new products. They want to see sample examples and alternatives of the planned production process, and they want to go over all the details before they start mass production,” said Mimaki Eurasia General Manager Arjen Evertse, and pointed out to the very important needs in packaging and sample in marketing departments of the companies and the functional and efficient solutions Mimaki has for them.

Evertse; “Those who want to differentiate their products from others, first work on packaging as a marketing strategy. Therefore, marketing departments carry out very intensive research and design work on the packaging before putting their products up to sale. They do not want to see the finished packaging of the product only on drawings after these works. It is not possible to examine the results of the actual feasibility operations to be carried out such as, matching the pantones, the cutting and breaking points with the drawings.”

“For this reason, they want to make the necessary revisions on the samples by manufacturing the final templates of the products. It is a great deal of time and cost loss for suppliers with a large number of production when asked to stop their machines for only 1 or 2 samples whenever their customers want the sample of these products. That’s exactly the point where Mimaki is offering solution.”

Micro Factory for Eurasia Packaging

“There is nothing we cannot do for companies on this subject such as; matching the desired pantone colours close to real colours in the packaging of the product; production of many packaging types such as; special effects, lacquer and embossing and special adhesive label printing. With these solutions, packaging manufacturers will be able to overcome the boundaries in design and make the mock-up of the value-added products in which they can make the best use of marketing arguments. On the other hand, the manufacturer will be able to meet the customer’s small number of demands in a perfect, cost-effective and efficient way without having to stop the machines in mass production.”

Explaining that they have closely examined the packaging industry for a long time, Evertse stated that, as a result; they have determined the most suitable solutions for the special demands of the industry. Evertse continued his words saying; “We created the Mimaki Micro Factory concept to show these benefits to the industry. In the decision-making stage of the products demanded by the packaging industry; we offer the opportunity to experience the product directly on the sample with Mimaki’s small size printing and cutting systems. At the Eurasia Packaging Istanbul 2018, we will demonstrate how efficient the processes of; sampling, labelling and personalized product preparation are; in terms of time, cost and functionality with Mimaki digital printing and cutting solutions. Visitors will be able to experience the high quality of our machines; and their unrivalled efficiency in terms of cost/performance ratios”.

Digital solutions for labels and small-scale manufacturing with Mimaki

Mimaki Eurasia is in the printpack section of the exhibition; and will exhibit very functional and creative solutions for; label, cardboard/paper packaging, flexible packaging, metal, hard plastic and glass packaging.

Mimaki is known for digital printing and cutting solutions and their continuous improvement of technology in line with customer demands. For example, the UJF-7151plus flatbed printer in the industrial segment can work with the newly developed Silver ink; to respond to the industry’s many different applications. Businesses can increase their productivity with this flatbed printer.

Another machine at the Mimaki booth will be the CFL-605RT cutting machine with the creasing function.

This plotter will show the ease and quality of production of box packages with personalized and custom designs. 360’ digitally printed cylindrical ceramic, glass, metal bottle samples made with UJF-3042MkII EX Kebab unit feature will be placed inside these boxes. The UJF-MkII series increase savings with their ink unit while taking up a little space; and can respond to almost all kinds of printing needs of the companies by providing cylindrical printing option; either on the table or  with the Kebab unit.

Another interesting solution at the Mimaki Eurasia booth is the UCJV300-75 roll-to-roll printer; a new member of the award-winning UCJV300 series launched last year. In this printer; both the unique coating of the white paint and the brightness of black paint on various foils; and the opportunities for the manufacturing of a small number of labels for the companies will be presented. Another important feature of the UCJV series is Mimaki’s unique curing technology. Thus, without needing to wait after printing, printed labels can be tested on the products without any loss of time.

Packaging is the marketing and promotional tool of the brand and Mimaki Eurasia will be present at their booth no. 827 in Hall 8 with the Mimaki Micro Factory experience for those who want to discover; the latest digital possibilities in the production of packaging.

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